Yii Unveils First Physical Skincare Counter at Facesss Along with Summer Essential Launch: Milk M Lotion - Thailand PR News - [Banking](https://thailandbusinessnews.net/category/banking/) - [Companies](https://thailandbusinessnews.net/category/companies/) - [Economy](https://thailandbusinessnews.net/category/economy/) - [Press Releases](https://thailandbusinessnews.net/category/press-release/) - [PR Newswire](https://thailandbusinessnews.net/pr-newswire-updates/) - [Tech](https://thailandbusinessnews.net/category/tech/) - [Tourism](https://thailandbusinessnews.net/category/tourism/) - [Press Release](https://thailandbusinessnews.net/category/press-release/) # Yii Unveils First Physical Skincare Counter at Facesss Along with Summer Essential Launch: Milk M Lotion ##### Up next ![Azazie Brings Its Bridesmaid Pop-Up Experience to San Diego for One Day Only](https://i0.wp.com/mma.prnasia.com/media2/3005606/image1.jpg?resize=200%2C110&ssl=1 "Azazie Brings Its Bridesmaid Pop-Up Experience to San Diego for One Day Only") [](https://thailandbusinessnews.net/press-release/azazie-brings-its-bridesmaid-pop-up-experience-to-san-diego-for-one-day-only/) ###### [Azazie Brings Its Bridesmaid Pop-Up Experience to San Diego for One Day Only](https://thailandbusinessnews.net/press-release/azazie-brings-its-bridesmaid-pop-up-experience-to-san-diego-for-one-day-only/) Published on 12 July 2026 ##### Author ##### [ CISION PRNewswire ](https://thailandbusinessnews.net/author/cision/) ##### Tags - [PRNewswire](https://thailandbusinessnews.net/tag/prnewswire/) *Experience Custom-Tailored Rituals Through a Unique Consultation Journey, Activate Your Skin’s Internal Hydration Engine* HONG KONG, July 12, 2026 /PRNewswire/ — **Yii**, the pure skincare brand dedicated to the philosophy of adapting to life’s continuous changes, officially expands its daily essential care line this summer with the launch of the new **Milk M**. Formulated specifically for urbanites facing "air-conditioned room dryness," seasonal transitions, and weakened skin barriers, this lotion leverages gentle yet highly effective Quasi-drug level Japanese science to help skin reclaim its long-lost water-oil balance. Simultaneously, **Yii** is making its official brick-and-mortar debut at **Facesss**, Harbour City in Tsim Sha Tsui, marking the brand’s very first physical "Skincare Ritual Counter". Translating its core philosophy into an extension of physical sensory experiences, the **Facesss** counter serves as a tangible sanctuary for the brand’s vision. The counter will exclusively offer a complimentary, one-on-one tailored skin consultation service. Guided by skincare ritual experts, the service diagnoses the client’s real-time skin condition to carefully select a daily routine matched to their present needs, allowing guests to rediscover a calm, unhurried pace amidst a chaotic city rhythm. **Embracing Balance and Mindful Care** Skincare should not be a battle against time, but a ritual of understanding oneself. Yii stands firmly by the ethos of working in harmony with your skin rather than fighting against nature. In 2026, **Yii** continues its artisanal collaboration with **ANDS** Corporation (a sister pharmaceutical plant of the **Rohto** Pharmaceutical family) in Japan. Serving as the vital concluding step of the daily essential care line, Milk M flawlessly locks in the reparative energy delivered by preceding lotions and essences. It brings daily baseline care back to the essence of physical and mental well-being, constructing a protective shield from the inside out. **A Sensory Haven at Harbour City Facesss** As a physical extension of the brand’s identity, Yii’s new counter at Harbour City Facesss embraces a low-profile, rustic Japanese minimalist aesthetic. Utilizing warm, natural color palettes, the space fosters an inviting, lifestyle-driven atmosphere. Guests are encouraged to unwind in total comfort while intimately experiencing the subtle textures of the products as they melt from fingertips into the skin. **Milk M: Professional-Grade "Creamy Antimicrobial Hydration Film"** The all-new **Milk M** is specifically tailored to address chronic dehydration caused by air-conditioning, seasonal changes, and compromised skin barriers commonly faced by urban dwellers in Hong Kong. Built on a proprietary "Creamy Antimicrobial Hydration Film" technology, this formula defies conventions—retaining an incredibly fresh, fluid, non-sticky, and fast-absorbing texture while delivering up to 24 hours of deep, continuous moisture lock to fully repair damaged barriers. Even during Hong Kong’s hot and humid summers, **Milk M** forms a weightless yet resilient shield over the skin. It seals in deep hydration and smooths dry textures while blocking out external bacteria, allergens, and pollutants, significantly reducing sensitivity and restoring self-stabilized health. - **Boost Cellular Water Retention:** Awakens self-contained urea cell activity, enabling automated cellular water storage for a plump, naturally translucent glow. - **High-Efficiency Antimicrobial Protection:** Forms a creamy antimicrobial film that insulates against allergens, reinforcing the skin’s self-defence and tackling sensitivity at the source. - **Reinforce Lipid Barrier:** Dynamically triggers the synthesis of ceramides, cholesterol, and free fatty acids to triple barrier immunity, leaving skin softer, healthier, and more resilient. - **Brighten & Even Skin Tone:** Restricts melanin carrier size to minimize melanin production and distribution, effectively evening out dullness and elevating overall skin clarity. **Four Advanced Medical-Grade Active Ingredients from Japan:** - **Niacinamide (B3):** Smooths the appearance of pores, balances water-oil levels, and notably boosts the skin’s natural repair mechanisms to refine rough textures for a stable, healthy complexion. - **Salicornia Herbacea (Glasswort):** Ignites the skin’s internal "automated water storage system" by boosting aquaporin activity, dramatically lifting moisture-retention capacities from the roots while accelerating cellular renewal. - **Brown Algae Extract:** Directly targets loss of elasticity and fine lines, working to lift, firm, and restore a plump, youthful contour. - **Porcine Placenta Extract:** Repairs damaged cells, improves microcirculation and product absorption, and precisely recalibrates the skin to its optimal water-oil balance while building barrier immunity and softening minor blemishes. **Limited-Time Store Experience** - **Location:** Facesss (Yii Counter), Shop OT202, 2nd Floor, Ocean Terminal, Harbour City, Tsim Sha Tsui - **Date:** From July 1, 2026 onwards - **Exclusive Services:** Complimentary one-on-one custom skin consultation + On-site Milk M trial **About Yii** Founded in 2025, Yii co-develops its formulas alongside **ANDS** Corporation in Japan, ensuring all products are Japanese-made. The entire range has successfully passed US FDA-standard allergy testing. Specially crafted for sensitive, weak-barrier, and delicate skin types, Yii emphasizes high-concentration natural ingredients alongside a flexible approach to skincare. Manufactured in facilities certified with medical-grade GMP and ISO16128, the gentle, eye-safe formulations assist the skin in seamlessly adapting to seasonal shifts, bringing it back to a beautiful state of balance. Official Website: Social Media: Facebook: Yii Hong Kong | Instagram: @Yii\_official\_hongkong [Source link ](http://www.prnasia.com/story/archive/5002559_AE02559_0?rand=89749) ``` This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network ``` ##### You May Also Like [](https://thailandbusinessnews.net/press-release/sukamal-banerjee-appointed-executive-director-and-chief-executive-officer-of-cyient/) ## Sukamal Banerjee Appointed Executive Director and Chief Executive Officer of Cyient HYDERABAD, India, Feb. 19, 2025 /PRNewswire/ — Cyient Limited, a global Intelligent… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - February 19, 2025 [](https://thailandbusinessnews.net/press-release/ericsson-reports-third-quarter-results-2025/) ## Ericsson reports third quarter results 2025 STOCKHOLM, Oct. 14, 2025 /PRNewswire/ — Strategic highlights – operational excellence and… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - October 14, 2025 [](https://thailandbusinessnews.net/press-release/wuxi-biologics-launches-green-crdmo-white-paper-to-advance-sustainability-in-biologics-industry/) ## WuXi Biologics Launches Green CRDMO White Paper to Advance Sustainability in Biologics Industry End-to-end Green CRDMO solutions to enable global clients for broader positive impact… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - September 9, 2025 ##### Most Read - [![Dragonpass: AI Is Shifting the Membership Economy from Perks Redemption to Personalized Experiences](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/dragonpass-ai-is-shifting-the-membership-economy-from-perks-redemption-to-personalized-experiences/ "Dragonpass: AI Is Shifting the Membership Economy from Perks Redemption to Personalized Experiences") [Dragonpass: AI Is Shifting the Membership Economy from Perks Redemption to Personalized Experiences](https://thailandbusinessnews.net/press-release/dragonpass-ai-is-shifting-the-membership-economy-from-perks-redemption-to-personalized-experiences/ "Dragonpass: AI Is Shifting the Membership Economy from Perks Redemption to Personalized Experiences") - [![Sumsub Agentic AI Council Launches in APAC and Invites Experts to Advance Trusted AI Adoption](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/sumsub-agentic-ai-council-launches-in-apac-and-invites-experts-to-advance-trusted-ai-adoption/ "Sumsub Agentic AI Council Launches in APAC and Invites Experts to Advance Trusted AI Adoption") [Sumsub Agentic AI Council Launches in APAC and Invites Experts to Advance Trusted AI Adoption](https://thailandbusinessnews.net/press-release/sumsub-agentic-ai-council-launches-in-apac-and-invites-experts-to-advance-trusted-ai-adoption/ "Sumsub Agentic AI Council Launches in APAC and Invites Experts to Advance Trusted AI Adoption") - [![HiBy Officially Unveils Cyberpunk 2077 Collaboration Products](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/hiby-officially-unveils-cyberpunk-2077-collaboration-products/ "HiBy Officially Unveils Cyberpunk 2077 Collaboration Products") [HiBy Officially Unveils Cyberpunk 2077 Collaboration Products](https://thailandbusinessnews.net/press-release/hiby-officially-unveils-cyberpunk-2077-collaboration-products/ "HiBy Officially Unveils Cyberpunk 2077 Collaboration Products") - [![Nel ASA: Receives purchase order from Collins Aerospace for US Navy stacks](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/nel-asa-receives-purchase-order-from-collins-aerospace-for-us-navy-stacks/ "Nel ASA: Receives purchase order from Collins Aerospace for US Navy stacks") [Nel ASA: Receives purchase order from Collins Aerospace for US Navy stacks](https://thailandbusinessnews.net/press-release/nel-asa-receives-purchase-order-from-collins-aerospace-for-us-navy-stacks/ "Nel ASA: Receives purchase order from Collins Aerospace for US Navy stacks") - [![Acer Announces Q2'26 Net Income at NT$2.17 Billion, Highest Quarter Post Pandemic; Up 100.2% Year-on-year](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/acer-announces-q226-net-income-at-nt2-17-billion-highest-quarter-post-pandemic-up-100-2-year-on-year/ "Acer Announces Q2'26 Net Income at NT$2.17 Billion, Highest Quarter Post Pandemic; Up 100.2% Year-on-year") [Acer Announces Q2'26 Net Income at NT$2.17 Billion, Highest Quarter Post Pandemic; Up 100.2% Year-on-year](https://thailandbusinessnews.net/press-release/acer-announces-q226-net-income-at-nt2-17-billion-highest-quarter-post-pandemic-up-100-2-year-on-year/ "Acer Announces Q2'26 Net Income at NT$2.17 Billion, Highest Quarter Post Pandemic; Up 100.2% Year-on-year") - [![Oracle Unveils Fusion Claw + Expands Agentic Applications: NYSE Content Update](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/oracle-unveils-fusion-claw-expands-agentic-applications-nyse-content-update/ "Oracle Unveils Fusion Claw + Expands Agentic Applications: NYSE Content Update") [Oracle Unveils Fusion Claw + Expands Agentic Applications: NYSE Content Update](https://thailandbusinessnews.net/press-release/oracle-unveils-fusion-claw-expands-agentic-applications-nyse-content-update/ "Oracle Unveils Fusion Claw + Expands Agentic Applications: NYSE Content Update") ##### Subscribe via Email Enter your email address to subscribe and receive notifications of new posts by email. Email Address Subscribe [](https://thailandbusinessnews.net/press-release/hotel-royal-hoi-an-the-legacy-by-the-river-named-vietnams-leading-riverfront-hotel-2026-at-the-world-travel-awards/) ![Hotel Royal Hoi An – The Legacy By The River named Vietnam's Leading Riverfront Hotel 2026 at the World Travel Awards](https://i0.wp.com/mmx.prnasia.com/media/MS1999389/20260930002128EDT_image_2.jpg?resize=260%2C140&ssl=1 "Hotel Royal Hoi An – The Legacy By The River named Vietnam's Leading Riverfront Hotel 2026 at the World Travel Awards") ## Hotel Royal Hoi An – The Legacy By The River named Vietnam's Leading Riverfront Hotel 2026 at the World Travel Awards HOI AN, Vietnam, Sept. 30, 2026 /PRNewswire/ — Hotel Royal Hoi An… [](https://thailandbusinessnews.net/press-release/eqt-to-sell-acuon-group-a-leading-korean-independent-financial-platform/) ## EQT to sell Acuon Group, a Leading Korean Independent Financial Platform EQT has agreed to sell Acuon Group to a consortium led by… [](https://thailandbusinessnews.net/press-release/superx-introduces-aiic-2-0-adding-model-as-a-service-maas-at-the-ai-innovation-centre-in-singapore/) ## SuperX Introduces AIIC 2.0, Adding Model as a Service (MaaS) at the AI Innovation Centre in Singapore Upgrade adds locally deployed model services at the AI Innovation Centre, which… [](https://thailandbusinessnews.net/press-release/priority-pass-celebrates-the-people-and-pioneers-shaping-the-future-of-airport-experiences/) ## Priority Pass Celebrates the People and Pioneers Shaping the Future of Airport Experiences 2026 Priority Pass Excellence Awards recognise three All Star of the Year…