Company leverages in-house design capabilities and product planning expertise to deepen its push into overseas markets
SEOUL, South Korea, Oct. 8, 2026 /PRNewswire/ — As premiumization continues across the global pet market — with design and the pet’s user experience becoming as important as basic functionality — SEEKOUT is strengthening its overseas market strategy by leading with its proprietary design IP and product planning capabilities.
In the global pet care market, the growing view of companion animals as family members is reshaping the criteria consumers use to choose products. Beyond price and basic function, products that account for a pet’s comfort and health as well as the owner’s lifestyle are gaining attention, establishing the premium segment as a key area of the market.
In line with this trend, SEEKOUT develops premium pet mobility and lifestyle fabric products that combine functionality with design.
Drawing on its own design research, the company has focused on improving the practicality and overall quality of its products — applying ergonomic, load-distributing structures that ease the physical burden on owners traveling with their pets, and using fabrics selected for water resistance and durability.
SEEKOUT is also broadening the scope of its product development. Beyond its existing premium pet strollers and dog travel products, the company is adding cat-specific carriers and related lifestyle items, building a product portfolio tailored to different types of pets and their distinct characteristics.
The cat-specific products incorporate structures that reduce external stimuli and provide a sense of security, along with breathable materials and safety features, combined with SEEKOUT’s fabric design capabilities. Through this, the company aims to differentiate its offerings from conventional, function-first pet carriers and meet the demands of global premium consumers.
SEEKOUT is also accelerating its overseas expansion. Building on its experience directly exporting premium pet strollers to Japan, the company is preparing to participate in overseas trade shows in the first half of 2027. Going forward, SEEKOUT plans to diversify its distribution channels beyond Japan into major premium pet markets such as North America and Europe, while expanding its global B2B and D2C touchpoints.
"In the global pet market, products that deliver functional value for pets while also satisfying the owner’s lifestyle are becoming increasingly important," a SEEKOUT representative said. "We will continue to advance our proprietary design IP and pet mobility technology to grow into a global pet and lifestyle brand."
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