Comviva Unveils Its AI Vision for MarTech with GenAI-Driven MobiLytix® Real-Time Marketing Platform - Thailand PR News - [Banking](https://thailandbusinessnews.net/category/banking/) - [Companies](https://thailandbusinessnews.net/category/companies/) - [Economy](https://thailandbusinessnews.net/category/economy/) - [Press Releases](https://thailandbusinessnews.net/category/press-release/) - [PR Newswire](https://thailandbusinessnews.net/pr-newswire-updates/) - [Tech](https://thailandbusinessnews.net/category/tech/) - [Tourism](https://thailandbusinessnews.net/category/tourism/) - [Press Release](https://thailandbusinessnews.net/category/press-release/) # Comviva Unveils Its AI Vision for MarTech with GenAI-Driven MobiLytix® Real-Time Marketing Platform ##### Up next ###### [Hong Kong to Host International Summit on Heart and Brain Health, Spotlighting AI and Startup Innovations](https://thailandbusinessnews.net/press-release/hong-kong-to-host-international-summit-on-heart-and-brain-health-spotlighting-ai-and-startup-innovations/) Published on 25 November 2025 ##### Author ##### [ CISION PRNewswire ](https://thailandbusinessnews.net/author/cision/) ##### Tags - [PRNewswire](https://thailandbusinessnews.net/tag/prnewswire/) ![](https://mma.prnasia.com/media2/995982/5554137/Comviva_Logo.jpg?p=medium600 "logo") NEW DELHI, Nov. 25, 2025 /PRNewswire/ — [Comviva](http://www.comviva.com/), a global leader in digital transformation solutions across customer experience management, data monetization, and digital financial services, today announced the unveiling of its GenAI driven [MobiLytix® Real Time Marketing (RTM)](https://www.comviva.com/products-solutions/martech/mobilytix-real-time-marketing/) with advanced AI capabilities designed to help enterprise marketers drive higher conversion, retention, and customer lifetime value. The new MobiLytix platform introduces powerful GenAI capabilities that significantly reduce manual interventions empowering marketers to design smarter faster and high engagement campaigns across customer journeys. Marketers can instantly generate message variations, tailor content for different segments, and surface actionable insights through conversational prompts that simplify reporting and analytics—translating complex performance data into clear guidance marketers can use immediately. This accelerates campaign creation, improves content quality, and leads to higher-performing engagements. The platform gives marketing teams a new level of agility, making them largely self-sufficient in campaign planning and execution by leveraging AI-driven decisioning and a library of proven, pre-defined templates for common high-impact use cases—enabling concept-to-launch of even the most complex campaigns in quick time. With the new release, Comviva has also laid the AI foundation for a new wave of autonomous AI agents. These agentic capabilities are designed to continuously learn from campaign performance, optimize creative, offers and timing in real time, and operate under marketer-defined governance and approvals—evolving toward self-optimizing marketing orchestration. Speaking on the launch Manish Singhal, Head – MarTech Solutions at Comviva said, "Tomorrow’s marketing teams won’t just run campaigns; they will command an intelligent ecosystem of AI agents that plan, optimize and execute in real time. With the new GenAI driven MobiLytix Real Time Marketing, that future starts now. We are moving from marketing automation to marketing autonomy—where AI agents continuously learn, optimize and orchestrate, while marketers stay firmly in control. Marketing functions can now actively improve campaign performance, lift conversion rates, strengthen customer retention, and deliver sustained business growth leveraging the platform." With an intuitive new UI, modular architecture, and enterprise-grade scale, MobiLytix RTM is engineered to power the next wave of growth for digital-first businesses. At its core, the platform combines more than 120 advanced predictive and prescriptive AI models with a modern AI decisioning engine to personalize every interaction using a live 360° customer profile across multiple lines of business and channels in real time. Its enhanced journey orchestration workspace and modern UI give marketers a faster, more intuitive way to build journeys, collaborate across teams, and optimize programs in real time. With over 300 million deployed consumer base, MobiLytix has a proven track record of customer success, powered by more than two decades of Customer Value Management expertise. Media contact:Sundeep MehtaDGM, Global PR & Corporate CommunicationsEmail: Mob: +91-9910030732 [Source link ](https://www.prnasia.com/story/archive/4832858_AE32858_0?rand=89749) ``` This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network ``` ##### You May Also Like [](https://thailandbusinessnews.net/press-release/seedtag-anz-formerly-justeggs-strengthens-apac-presence-with-two-senior-leadership-hires/) ![Seedtag ANZ (formerly JustEggs) Strengthens APAC Presence with Two Senior Leadership Hires](https://i0.wp.com/r2.thailandbusinessnews.net/2024/11/Seedtag.jpg?resize=260%2C140&ssl=1 "Seedtag ANZ (formerly JustEggs) Strengthens APAC Presence with Two Senior Leadership Hires") - [Press Release](https://thailandbusinessnews.net/category/press-release/) ## Seedtag ANZ (formerly JustEggs) Strengthens APAC Presence with Two Senior Leadership Hires Based in Sydney, the new Commercial and Trading Directors of ANZ will… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - November 22, 2024 [](https://thailandbusinessnews.net/press-release/state-grid-gansu-linxia-power-supply-company-high-quality-support-for-local-high-quality-development/) ## State Grid Gansu Linxia Power Supply Company: High-quality support for local high-quality development LINXIA, China, July 29, 2025 /PRNewswire/ — On July 25th, State Grid Gansu Linxia… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - July 29, 2025 [](https://thailandbusinessnews.net/press-release/fleet-space-unveils-new-global-headquarters-space-tech-hyper-factory-at-adelaide-airport/) ![Fleet Space Unveils New Global Headquarters & Space Tech Hyper Factory at Adelaide Airport](https://i0.wp.com/r2.thailandbusinessnews.net/2025/03/Fleet_Space_logo.jpg?resize=260%2C78&ssl=1 "Fleet Space Unveils New Global Headquarters & Space Tech Hyper Factory at Adelaide Airport") - [Press Release](https://thailandbusinessnews.net/category/press-release/) ## Fleet Space Unveils New Global Headquarters & Space Tech Hyper Factory at Adelaide Airport ADELAIDE, Australia, March 6, 2025 /PRNewswire/ — Fleet Space Technologies, Australia’s leading… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - March 6, 2025 ##### Most Read - [![Priority Pass to accelerate travel innovation, backed by the Collinson Group's £500 million growth programme](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/priority-pass-to-accelerate-travel-innovation-backed-by-the-collinson-groups-500-million-growth-programme-2/ "Priority Pass to accelerate travel innovation, backed by the Collinson Group's £500 million growth programme") [Priority Pass to accelerate travel innovation, backed by the Collinson Group's £500 million growth programme](https://thailandbusinessnews.net/press-release/priority-pass-to-accelerate-travel-innovation-backed-by-the-collinson-groups-500-million-growth-programme-2/ "Priority Pass to accelerate travel innovation, backed by the Collinson Group's £500 million growth programme") - [![Modern Meadow and Bellroy Partner on Carry Products Made of Next-Generation Material](https://i0.wp.com/r2.thailandbusinessnews.net/2025/04/MODERN_MEADOW_LOGO_BLACK_PNG_Logo.jpg?fit=597%2C138&ssl=1&resize=40%2C40)](https://thailandbusinessnews.net/press-release/modern-meadow-and-bellroy-partner-on-carry-products-made-of-next-generation-material/ "Modern Meadow and Bellroy Partner on Carry Products Made of Next-Generation Material") [Modern Meadow and Bellroy Partner on Carry Products Made of Next-Generation Material](https://thailandbusinessnews.net/press-release/modern-meadow-and-bellroy-partner-on-carry-products-made-of-next-generation-material/ "Modern Meadow and Bellroy Partner on Carry Products Made of Next-Generation Material") - [![IMG Completes Acquisition of World Nomads, Expanding Global Travel Insurance Distribution](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/img-completes-acquisition-of-world-nomads-expanding-global-travel-insurance-distribution/ "IMG Completes Acquisition of World Nomads, Expanding Global Travel Insurance Distribution") [IMG Completes Acquisition of World Nomads, Expanding Global Travel Insurance Distribution](https://thailandbusinessnews.net/press-release/img-completes-acquisition-of-world-nomads-expanding-global-travel-insurance-distribution/ "IMG Completes Acquisition of World Nomads, Expanding Global Travel Insurance Distribution") - [![DORCO Wins 2026 Red Dot Award for Renewed Corporate Identity](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/dorco-wins-2026-red-dot-award-for-renewed-corporate-identity/ "DORCO Wins 2026 Red Dot Award for Renewed Corporate Identity") [DORCO Wins 2026 Red Dot Award for Renewed Corporate Identity](https://thailandbusinessnews.net/press-release/dorco-wins-2026-red-dot-award-for-renewed-corporate-identity/ "DORCO Wins 2026 Red Dot Award for Renewed Corporate Identity") - [![Tamarind Health launches Rare Cancer Centre to make specialist expertise easier to access](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/tamarind-health-launches-rare-cancer-centre-to-make-specialist-expertise-easier-to-access/ "Tamarind Health launches Rare Cancer Centre to make specialist expertise easier to access") [Tamarind Health launches Rare Cancer Centre to make specialist expertise easier to access](https://thailandbusinessnews.net/press-release/tamarind-health-launches-rare-cancer-centre-to-make-specialist-expertise-easier-to-access/ "Tamarind Health launches Rare Cancer Centre to make specialist expertise easier to access") - [![MemoMind One Rolls Out New Features and Prepares for a New Stage of Developer Access](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/memomind-one-rolls-out-new-features-and-prepares-for-a-new-stage-of-developer-access/ "MemoMind One Rolls Out New Features and Prepares for a New Stage of Developer Access") [MemoMind One Rolls Out New Features and Prepares for a New Stage of Developer Access](https://thailandbusinessnews.net/press-release/memomind-one-rolls-out-new-features-and-prepares-for-a-new-stage-of-developer-access/ "MemoMind One Rolls Out New Features and Prepares for a New Stage of Developer Access") ##### Subscribe via Email Enter your email address to subscribe and receive notifications of new posts by email. Email Address Subscribe [](https://thailandbusinessnews.net/press-release/dbs-gathers-global-leaders-at-inaugural-asia-future-forward-conference-as-ai-rewrites-the-world/) ## DBS Gathers Global Leaders At Inaugural Asia Future Forward Conference As AI Rewrites The World Shou Chew, Lip-Bu Tan, Hock Tan and Jenny Johnson among influential figures… [](https://thailandbusinessnews.net/press-release/midea-showcases-breakthrough-cooling-technologies-for-high-density-ai-data-centers-at-data-center-world-asia-2026/) ![Midea Showcases Breakthrough Cooling Technologies for High-Density AI Data Centers at Data Center World Asia 2026](https://i0.wp.com/mmx.prnasia.com/media/MS1999346/20260929231123EDT_image_1.jpg?resize=260%2C140&ssl=1 "Midea Showcases Breakthrough Cooling Technologies for High-Density AI Data Centers at Data Center World Asia 2026") ## Midea Showcases Breakthrough Cooling Technologies for High-Density AI Data Centers at Data Center World Asia 2026 SINGAPORE, Oct. 2, 2026 /PRNewswire/ — The Asia Data Centre World 2026… [](https://thailandbusinessnews.net/press-release/registration-opens-for-the-2026-eye-level-math-olympiad/) ![Registration Opens for the 2026 Eye Level Math Olympiad](https://i0.wp.com/mmx.prnasia.com/media/MS2000596/20261001022140EDT_image_1.jpg?resize=260%2C140&ssl=1 "Registration Opens for the 2026 Eye Level Math Olympiad") ## Registration Opens for the 2026 Eye Level Math Olympiad SEOUL, South Korea, Oct. 2, 2026 /PRNewswire/ — Eye Level has opened… [](https://thailandbusinessnews.net/press-release/curaleaf-international-secures-australian-first-with-tga-registered-liquid-medical-cannabis-inhalation-device-and-extends-availability-to-new-zealand/) ![Curaleaf International Secures Australian First with TGA Registered Liquid Medical Cannabis Inhalation Device and Extends Availability to New Zealand](https://i0.wp.com/mmx.prnasia.com/media/MS1612515/Curaleaf-International-Logo.jpg?resize=260%2C140&ssl=1 "Curaleaf International Secures Australian First with TGA Registered Liquid Medical Cannabis Inhalation Device and Extends Availability to New Zealand") ## Curaleaf International Secures Australian First with TGA Registered Liquid Medical Cannabis Inhalation Device and Extends Availability to New Zealand LONDON, Oct. 2, 2026 /PRNewswire/ — Curaleaf International, part of Curaleaf…