wallets used to be an indispensable accessory that housed essentials such as identification
cards, credit/debit cards, travel cards, cash and in some cases even passport
photos. Without a physical wallet, you couldn’t get around or pay for anything.
Fast forward to the last few years, we
saw a large shift towards cashless payments. Amid the pandemic, payment trends
we once thought were far in the future have accelerated – and they are now here
to stay. Consumers are rapidly embracing contactless payments, tapping their
cards and mobile phones on merchant terminals instead of rifling through paper
notes or counting change.
Contactless payments drive 53 percent
Visa transactions in the region,
and seven out of 10 Southeast Asian
consumers (70%) have gone fully cashless for a week or longer.  Mobile
contactless is driving further adoption with the total number of unique
contactless mobile payment users forecasted to reach 1 billion globally by 2024
from 782 million in 2022, representing a growth of 60%. All of these
statistics converge to a key point – that the next phase of growth will be
driven by mobile. Mobile contactless will drive volume over plastic cards and it
is now the base standard buyers and sellers need to meet.
At Visa, we are excited by the recent
launch of Google
Wallet in Malaysia, Thailand and Vietnam, which will spur further adoption of
mobile contactless payments in these markets. Visa cardholders can store their
credit and debit cards on Google Wallet and start making fast, convenient and frictionless
payments on their Android or WearOS devices.
Google Wallet ensures that payments are safe and secure by using tokens, a temporary alias for actual account
numbers that keeps cardholder account information safe and is created when a
card is added to Google Wallet or the respective banking app. Consumer data is
kept private as the tokenised account number is shared with merchants, instead
of the actual account number.
Visa will continue to use the diverse
capabilities of our network to enable individuals, businesses and economies to
thrive. Working together with our strategic partners, we will continue to build
the future of payments, making innovative experiences accessible to all,
powering lifestyles and businesses around the world.
data, September 2022
Visa Consumer Payment Attitudes Study 2022
payments: key opportunities, emerging trends & market forecasts 2022-2027