Business

Thailand’s Tourism Authority secured two World Tourism Awards 2025, highlighting its leadership in Smart Tourism through innovative digital initiatives like TAT-AI and the “Half-Half Thai Travel” campaign. Recognized for AI excellence and innovative marketing, these efforts emphasize Thailand’s commitment to digital transformation, enhancing competitiveness and fostering economic growth as a Smart Tourism hub.

The Tourism Authority of Thailand celebrated Norse Atlantic Airways’ inaugural London-Bangkok flight, part of a campaign to boost UK tourism. The route, part of the winter 2025/2026 schedule, will increase flights using Boeing 787-9 Dreamliners. Joint marketing efforts aim to attract 1.13 million UK travelers, generating significant revenue.