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TAT and Royal Enfield Join Forces to Highlight Thailand’s Hidden Treasures for Global Travelers
The Tourism Authority of Thailand partnered with Royal Enfield to lead 12 Asia-Pacific influencers on a motorcycle journey from 11 to 17 August 2025. The trip highlighted Thailand’s cultural and natural wonders, covering Bangkok, Trang, Phatthalung, and Songkhla. Influencers shared 355 content pieces, reaching 14 million people globally.
TAT Harnesses UFO Enthusiasm and Nighttime Economy to Drive Tourism Revenue to 3 Trillion Baht by 2026
TAT aims to boost Thailand’s tourism by 2026 with wellness packages, strategic marketing, and niche events like a UFO Festival. Key goals include enhancing quality experiences, safety, and sustainability. Lisa Lalisa Manobal will serve as an ambassador to increase brand visibility. The focus shifts to meaningful travel and economic growth through the “Amazing 5 Economy” framework.