Business

Thailand celebrates New Year 2026 with nationwide festivities, spotlighting flagship events in Phayao and Su-ngai Kolok to highlight cultural diversity and tourism. Featuring lighting displays, floral exhibitions, drone shows, and fireworks, these celebrations emphasize regional identity and creativity. The events foster public-private collaboration and enhance Thailand’s image as a vibrant, welcoming destination.

Thailand was honored as the Guest Country of Honour at CITM 2025 in Haikou, marking 50 years of Thailand-China relations. The Tourism Authority of Thailand showcased cultural displays and signed agreements to boost tourism, aiming to attract high-quality Chinese travelers. The event highlighted Thailand’s appeal as a top destination.