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TAT Harnesses UFO Enthusiasm and Nighttime Economy to Drive Tourism Revenue to 3 Trillion Baht by 2026
TAT aims to boost Thailand’s tourism by 2026 with wellness packages, strategic marketing, and niche events like a UFO Festival. Key goals include enhancing quality experiences, safety, and sustainability. Lisa Lalisa Manobal will serve as an ambassador to increase brand visibility. The focus shifts to meaningful travel and economic growth through the “Amazing 5 Economy” framework.
SCAT Airlines enhances Central Asia–Thailand connectivity with its new Shymkent–Bangkok route
The Tourism Authority of Thailand and SCAT Airlines launched a Shymkent–Bangkok route on December 16, 2025, enhancing connectivity, tourism, and economic ties between Thailand and Kazakhstan. Key figures attended the launch, highlighting the route’s significance for businesses and travelers. SCAT Airlines operates twice weekly, supporting cultural exchanges and tourism growth, with thriving demand post-COVID-19.
Thailand named Guest Country of Honour at CITM 2025
Thailand was the Guest Country of Honour at CITM 2025 in Haikou, marking 50 years of Thailand–China relations. TAT aimed to enhance tourism cooperation and attract Chinese travelers, showcasing cultural offerings and signing agreements to boost connectivity. The event highlighted Thailand’s appeal as a top destination for Chinese visitors.
