Business

The Public Relations Department is updating its strategy to align with digital trends, emphasizing social media, content creation, and real-time engagement. By leveraging data analytics and AI, they craft personalized messages to enhance visibility and stakeholder relationships. Additionally, upskilling employees ensures PRD remains adept at digital communication, solidifying leadership in the field.

The 17th World Wai Kru Muay Thai Ceremony in Ayutthaya (March 16-17, 2025) celebrates Muay Thai’s traditions, boosting tourism and economic impact. Hosted at Ayutthaya Historical Park, it showcases Muay Thai styles, crafts, and sacred tattooing. Expected to attract 5,300 attendees, the event will generate 158 million Baht, highlighting cultural significance.