Business

The Tourism Authority of Thailand (TAT) targets 39 million visitors in 2025, focusing on high-value travelers and wellness tourism. From January to April, over 11.35 million visitors arrived, with notable increases from the UK, Germany, and France. TAT’s Airline Focus strategy, expanding routes and flight frequencies, drives this growth.

The Tourism Authority of Thailand hosted the Amazing Thailand Health & Wellness Trade Meet 2025 in Bangkok, showcasing diverse wellness offerings to 100 international buyers. The event promoted Thailand as a premier wellness destination, featuring traditional experiences and presentations to attract high-value wellness tourists, aligning with the Amazing Thailand Grand Tourism initiative.