A Taste You’ll Love! “Nakhon Phanom Lychee” GI Product Takes Major Market by Storm, Generating Over 120 Million Baht for Farmers - Thailand PR News - [Banking](https://thailandbusinessnews.net/category/banking/) - [Companies](https://thailandbusinessnews.net/category/companies/) - [Economy](https://thailandbusinessnews.net/category/economy/) - [Press Releases](https://thailandbusinessnews.net/category/press-release/) - [PR Newswire](https://thailandbusinessnews.net/pr-newswire-updates/) - [Tech](https://thailandbusinessnews.net/category/tech/) - [Tourism](https://thailandbusinessnews.net/category/tourism/) - [Business](https://thailandbusinessnews.net/category/business/) # A Taste You’ll Love! “Nakhon Phanom Lychee” GI Product Takes Major Market by Storm, Generating Over 120 Million Baht for Farmers ##### Up next ![The MWCapital Awards recognise the international tech projects with the greatest impact on sustainability](https://i0.wp.com/r2.thailandbusinessnews.net/2025/06/MWCapital_Awards.jpg?resize=200%2C110&ssl=1 "The MWCapital Awards recognise the international tech projects with the greatest impact on sustainability") [](https://thailandbusinessnews.net/press-release/the-mwcapital-awards-recognise-the-international-tech-projects-with-the-greatest-impact-on-sustainability/) ###### [The MWCapital Awards recognise the international tech projects with the greatest impact on sustainability](https://thailandbusinessnews.net/press-release/the-mwcapital-awards-recognise-the-international-tech-projects-with-the-greatest-impact-on-sustainability/) Published on 12 June 2025 ##### Author ##### [ PR News Asean ](https://thailandbusinessnews.net/author/bsullivan/) ##### Tags - [Sawasdee Thailand](https://thailandbusinessnews.net/tag/sawasdee-thailand/) ## Key Takeways - The government is promoting GI (Geographical Indication) products, focusing on "Nakhon Phanom Lychee," the province’s signature fruit, to increase its market presence. This includes collaborations with leading department stores and local eateries. - Establishments like Chom Nakhon and Cheeva Cafe are incorporating lychee into various products, such as lychee cakes and coffee, enhancing sales and expanding marketing reach. The lychee’s distinct pinkish-red skin and sweet-tart flavor contribute to its popularity. - With an expected harvest of 1,000 to 1,200 tons this year, local farmers anticipate over 120 million baht in income. Promoting GI products elevates economic value and supports sustainable growth in local and national economies. ![A Taste You’ll Love! “Nakhon Phanom Lychee” GI Product Takes Major Market by Storm, Generating Over 120 Million Baht for Farmers](https://thailand.go.th/uploads/posts/the_post_1749441002.webp) The government is actively promoting GI (Geographical Indication) products by boosting the popularity of “Nakhon Phanom Lychee,” the province’s signature fruit, in major markets. This effort includes partnerships with leading department stores and local eateries such as Chom Nakhon and Cheeva Cafe, which incorporate lychee into various products like lychee cakes and lychee coffee, stimulating sales and expanding marketing channels. “Nakhon Phanom Lychee” is known for its distinctive bright pinkish-red skin, large size, oval shape, and sweet-tart flavor. This variety has gained widespread recognition, with an expected harvest of 1,000 to 1,200 tons this year, bringing in more than 120 million baht in income for local farmers. Thailand’s promotion of GI products not only boosts economic value but also enhances the reputation of unique, high-quality local goods, supporting sustainable growth for both provincial and national economies. 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