Key Takeways
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Thailand is presenting its agricultural innovations at Beautyworld Middle East 2025, featuring 45 products from 16 top companies, to boost its presence in the global beauty market. The initiative is overseen by the Department of Foreign Trade and aims to merge local tradition with modern science.
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Notable showcased products include Khao Wong sticky rice cleansing powder, a talc-free baby powder from Thai rice, haircare items from butterfly pea, and a herbal compress gel cream that blends traditional therapy with modern skincare.
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This exhibition reinforces Thailand’s role as a leader in natural ingredients for beauty. Officials are optimistic that this participation will enhance market opportunities and elevate international recognition of Thai agricultural innovations.
Thailand is spotlighting its agricultural innovation on the global stage, showcasing 45 innovative products from 16 leading Thai companies at Beautyworld Middle East 2025, held from October 27–29 at the Dubai World Trade Centre.
The initiative, led by the Department of Foreign Trade (DFT) under the Ministry of Commerce, through the Institute for Agricultural Product Innovation, aims to enhance Thailand’s visibility in the international beauty market by blending local wisdom with modern science to create high-value beauty products from agricultural resources.
Highlighted innovations include:
– Khao Wong sticky rice facial cleansing powder rich in antioxidants
– Talc-free baby powder made from Thai rice, safe for infants
– Haircare products derived from butterfly pea and sorghum seeds for hair restoration
– Herbal compress gel cream combining traditional Thai therapy with modern skincare technology
– Shampoo from sprouted brown rice and Thai herbs for natural hair health
The exhibition reinforces Thailand’s position as a hub of premium natural ingredients and a leader in agricultural innovation for the global beauty industry.
Officials expressed confidence that participation in Beautyworld Middle East 2025 will help expand market opportunities, strengthen the international recognition of Thai agri-innovation brands, and support sustainable value creation from the country’s agricultural sector.
