Key Takeways

  • Thailand is expanding its presence in the Chinese market by targeting provincial levels through the "Kidkha Briefing" service launched by the Trade Policy and Strategy Office (TPSO). This service offers detailed trade analyses across 36 Chinese provinces.

  • Hubei and Sichuan are emerging as significant markets, with Thai fruit imports soaring by 367% and 79%, respectively. Thailand holds a dominant position as China’s top fruit exporter, capturing a 52.71% market share.

  • For 2024, Guangdong, Jiangsu, and Zhejiang lead trade with Thailand, valued at $67.7 billion. Meanwhile, the demand for Thai fruits like durian, mangosteen, and longan is rapidly growing in Shanghai, Sichuan, and Hubei.

From Hubei to Sichuan: New Opportunities for Thai Fruit in China

Thailand is making deeper inroads into the Chinese market, reaching the provincial level. The Trade Policy and Strategy Office (TPSO) has launched the “Kidkha Briefing” service, providing in-depth trade analysis across 36 Chinese provinces. Hubei and Sichuan have emerged as rising stars, with imports of Thai fruit surging by 367% and 79% respectively. Thailand continues to lead as China’s top fruit exporter, holding a 52.71% market share.

New data for 2024 shows that Guangdong, Jiangsu, and Zhejiang are the top three provinces trading with Thailand, with a combined trade value of $67.7 billion. However, Shanghai, Sichuan, and Hubei are rapidly growing markets, with strong demand for Thai fruits like durian, mangosteen, and longan.

Thai fruit is taking China by storm!

Hubei imported $175 million worth of Thai fruit, up 367%.

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