Key Takeways
- The Department of International Trade Promotion (DITP) plans to enhance the global presence of Thai Y-series content in fiscal year 2026 through six international initiatives. The strategy includes the “Friend of Thailand” fan meetings and direct merchandise sales via thaitrade.com to boost global commercial opportunities.
- Collaborating with private-sector partners and industry associations, DITP confirmed the increasing international popularity of Thai Y-series content. The fan meetings will not only promote this content but also showcase Thai culture, tourism, and other creative industries, fostering credibility among Thai entrepreneurs and foreign partners.
- A new B2C initiative will allow Thai companies to market series-related merchandise directly to international fans. Targeting high-potential markets such as Mexico, Brazil, Australia, the UK, and Spain, DITP aims to achieve sustainable growth for Thailand’s content industry.
The Department of International Trade Promotion (DITP) is stepping up efforts to expand the global reach of Thai Y-series content in fiscal year 2026 through six international market promotion initiatives. The strategy aims to strengthen overseas exposure while expanding commercial opportunities via the Friend of Thailand fan meeting concept and direct-to-consumer merchandise sales through the thaitrade.com platform.
DITP has worked closely with private-sector partners, industry associations, and content producers to assess global market potential and align promotional plans. The discussions confirmed that Thai Y-series content continues to enjoy strong and growing popularity internationally, with significant potential for further expansion in global markets.
A key focus is the use of Friend of Thailand fan meetings as a tool to build awareness and grow international fan bases. These activities, led by the public sector, are expected to enhance credibility and confidence among Thai entrepreneurs and foreign partners. The format will integrate entertainment with Thai culture, tourism, cuisine, and music, showcasing Thailand’s soft power beyond Y-series content alone and reflecting the diversity of the country’s creative industries.
DITP will also introduce a new B2C initiative via thaitrade.com, enabling Thai companies to sell series-related merchandise directly to overseas fans. Products will be systematically categorised and linked with promotional campaigns and fan meeting schedules to maximise commercial impact.
Thai Y-series content continues to perform strongly across Asia, particularly in Japan, supported by global and regional streaming platforms and LGBTQIA+-focused services. DITP plans to pursue country-specific strategies targeting high-potential markets, including Mexico, Brazil, Australia, the United Kingdom, and Spain, to drive sustainable growth for Thailand’s content industry worldwide.
