– Creating Platform for Young Creators by Supporting Athletes –
TOYOTA, Japan, Sept. 3, 2024 /PRNewswire/ — Toyota Motor Corporation (Toyota) is launching the GTTA DIRECTORSCUT, a collaborative project with global para-athletes and creators, driven by the desire to support athletes striving to overcome all kinds of barriers. TOYOTA DIRECTORSCUT is a collaborative project to share the self-directed work of various creators with the world. Following on from the initial Yaris series, which began in August 2023, GTTA DIRECTORSCUT marks the project’s second iteration.
Image 1: https://cdn.kyodonewsprwire.jp/prwfile/release/M108343/202408295568/_prw_PI1fl_5xLk3GPF.png
Toyota has long supported athletes from around the world (Global Team Toyota Athletes (GTTAs)) in various ways. This time, 14 highly original creators will harness their unique talents to produce videos of para-athletes, and the teams that support their passions, as they tackle daily training and new challenges. These works will be gradually released around the world, including on the project website and Toyota’s official social media.
Working with different themes, Toyota will continue using DIRECTORSCUT to provide a platform for diverse individuals who tirelessly pursue creative endeavors.
The creators from the various background express their unique characteristics in their works.
– Champ Panupong TechawongthawonVideo URL: https://youtu.be/vOSe1EYGCmw
– Lucid Monday (Biibocc)Video URL: https://youtu.be/lPCI5ZjBrUo
Image 2: https://cdn.kyodonewsprwire.jp/prwfile/release/M108343/202408295568/_prw_PI2fl_I4YaCJa3.png
TOYOTA DIRECTORSCUT
A collaborative platform that allows Toyota to connect openly with creators. Toyota continues to develop new co-creation projects that combine company assets such as the Yaris series (car model) and GTTAs (athletes) with the diverse talents of global creators.
Global Team Toyota Athletes (GTTAs)
In addition to employee athletes, this group includes competitors from various countries selected for their embodiment of Toyota’s philosophy and values (challenge, continuous improvement, sincerity, teamwork, humility and gratitude, accountability, and honesty).
Website links
TOYOTA DIRECTORSCUT Project website: https://global.toyota/info/toyotadirectorscut/gttadirectorscut/
Global Team Toyota Athletes (GTTAs) website: https://toyotatimes.jp/en/sports/teams_athletes/
Participating athletes
– Andrew Kurka (USA): Alpine skiingFeatured videos: #01, #03, #04, #05, #09, #10, #11, #12, #14
– Angel Camacho (Mexico): SwimmingFeatured videos: #01, #02, #03, #04, #05, #06, #07, #09, #12, #13, #14
– Danelle Umstead (USA): Alpine skiingFeatured videos: #01, #04, #06, #12
– Diego Lopez Diaz (Mexico): SwimmingFeatured videos: #01, #03, #04, #14
– Evan Strong (USA): SnowboardFeatured videos: #01, #03, #04, #06, #12, #13
– Ezra Frech (USA): AthleticsFeatured videos: #01, #02, #03, #04, #05, #06, #07, #08, #11, #12, #14
– Jarryd Wallace (USA): AthleticsFeatured videos: #01, #02, #03, #04, #05, #06, #11
– Jessica Long (USA): SwimmingFeatured videos: #01, #02, #04, #05, #06, #07, #10, #11, #12
– Keely Shaw (Canada): CyclingFeatured videos: #01, #02, #04, #05, #06, #07, #08, #09, #10, #11, #12, #13, #14
– Luis Jabdiel Perez (Puerto Rico): JudoFeatured videos: #01, #02, #03, #04, #05, #07, #10, #11, #12, #14
– Melissa Stockwell (USA): TriathlonFeatured videos: #01, #02, #04, #10, #11, #12, #14
– Marissa Papaconstantinou (Canada): AthleticsFeatured videos: #01, #02, #03, #04, #06, #11, #12, #13, #14
– Oksana Masters (USA): CyclingFeatured videos: #01, #02, #04, #06, #12, #14
– Pilar Jauregui Cancino (Peru): BadmintonFeatured videos: #01, #02, #03, #04, #05, #07
– Ryley Batt (Australia): Wheelchair rugbyFeatured videos: #01, #04, #09, #10
– Steve Serio (USA): BasketballFeatured videos: #01, #02, #03, #04, #05, #07
– Hajimu Ashida (Japan): AthleticsFeatured videos: #01, #02, #03, #04, #05, #07, #08, #10, #12, #14
– Kakeru Ishida (Japan): AthleticsFeatured videos: #01, #02, #03, #04, #05, #07, #08, #10, #12, #13, #14
– Koto Kawaguchi (Japan): Table tennisFeatured videos: #01, #02, #03, #04, #08, #10, #11, #12, #13, #14
– Keita Sato (Japan): AthleticsFeatured videos: #01, #02, #04, #07, #08, #09, #10, #12, #14
– Tomoki Suzuki (Japan): AthleticsFeatured videos: #01, #02, #05, #04, #07, #10, #11, #12, #14
– Shunya Takahashi (Japan): AthleticsFeatured videos: #01, #02, #03, #04, #05, #07, #10, #11, #12, #14
– Shizuka Hangai (Japan): JudoFeatured videos: #01, #02, #03, #04, #10, #12, #13, #14
– Takuya Miki (Japan): TennisFeatured videos: #01 ,#02, #03, #04, #05, #08, #10, #12
– Momoka Muraoka (Japan): Alpine skiingFeatured videos: #01, #02, #03, #04, #05, #06, #09, #10, #11, #12, #14
– Taiki Morii (Japan): Alpine skiingFeatured videos: #01, #02, #03, #04, #05, #06, #10, #11, #12, #13, #14
– Masateru Yugami (Japan): AthleticsFeatured videos: #01, #02, #03, #04, #05, #06, #07, #08, #10, #12, #13, #14
*Some works will be released later.
Contributing creators- Champ Panupong Techawongthawon- Lucid Monday (Biibocc)And others
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