BEIJING, Aug. 20, 2025 /PRNewswire/ — The 5th Sunshine Reading Program was jointly launched by the China Soong Ching Ling Foundation (CSCLF) and China National Publications Import & Export (Group) Co., Ltd. during the 31st Beijing International Book Fair (BIBF) in Beijing on June 20 2025. At present, the program is in full swing around the world.
With "My Book, My Dream" as its theme, the 5th Sunshine Reading Program has attracted many well-known Chinese publishing houses including Sinolingua (Chief Partner) and People’s Education Press (Cooperative Partner). Featuring over 4,000 Chinese learning products, the program works to build an annual three-month Global Exhibit & Sell Season. These products could be read or bought in such channels as Chinese bookstores, international Chinese schools and other institutions, as well as CHINA BOOKS online bookstore of CNPIEC. By integrating online and offline channels, a diversified sales network has been built to serve a wide range of Chinese language learners and enthusiasts.
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