HONG KONG, Sept. 26, 2025 /PRNewswire/ — Himel, the globally acclaimed manufacturer and supplier of electrical products has successfully launched its "I Love Control" campaign across Bangladesh, Mongolia, South Africa, Malaysia, and Indonesia—marking a significant milestone in advancing its core "Powering Infinity" brand vision. Founded in Spain in 1958, Himel has expanded from its roots to serve over 60 countries, delivering reliable, affordable, and innovative electrical products. Its "Powering Infinity" vision embodies a commitment to long-term growth and empowering communities worldwide through smart energy solutions.
The "I Love Control" initiative, focused on industrial control and HVAC automation, has resonated strongly in each market. It showcases Himel’s comprehensive portfolio—including AI-powered EBA (Energy Management & Building Automation) systems (delivering up to 30% energy savings), SP Series Variable Speed Drives (VSDs) with built-in pumping protection, globally top-ranked smart relay controllers, and the new X series contactor, overload relay, motor circuit breaker designed for flexible application across pumping, HVAC, conveyor systems, and machinery. All solutions are tailored to enhance efficiency in HVAC systems, industrial ventilation, pumping operations, and residential/commercial electrical setups. The initiative has received positive feedback from partners and customers, who highlight the portfolio’s durability, safety, and alignment with local infrastructure development goals.
Himel’s “I Love Control” campaigns drive engagement, secure partnerships at regional expos
Koon San Ang, Himel’s International Sales Vice President, noted: "Amid global political and economic instability, our ‘I Love Control’ campaign underscores our steadfastness—trusted channel partners and user-centric solutions drive our growth. By deepening partner collaboration, we’re building an ecosystem that supports partners while meeting local communities’ demands." Danny Wang, Himel’s Chief Marketing Officer, added: "’I Love Control’ is a core pillar of our ‘Powering Infinity’ brand vision. Under this vision, it showcases our product strength by empowering HVAC systems and partners with smart solutions. Each achievement in this initiative boosts our brand value, expands our global influence, and helps ‘Powering Infinity’ reach more regions—solidifying our role in driving industry efficiency and sustainability."
Himel showcased key products from the "I Love Control" initiative
Himel is set to introduce the products and EBA solutions to Saudi Arabia and The United Arab Emirates in the coming months, further expanding its global presence and bringing its innovative and sustainable solutions to more communities worldwide.
To learn more about Himel’s products and the "I Love Control" initiative, visit https://www.himel.com/gb.
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