Beyond Good Steel: THAIKOON's "Thai Elephants" Project Wins AREA 2025 Green Leadership Award - Thailand PR News
- [Banking](https://thailandbusinessnews.net/category/banking/)
- [Companies](https://thailandbusinessnews.net/category/companies/)
- [Economy](https://thailandbusinessnews.net/category/economy/)
- [Press Releases](https://thailandbusinessnews.net/category/press-release/)
- [PR Newswire](https://thailandbusinessnews.net/pr-newswire-updates/)
- [Tech](https://thailandbusinessnews.net/category/tech/)
- [Tourism](https://thailandbusinessnews.net/category/tourism/)
- [Press Release](https://thailandbusinessnews.net/category/press-release/)
# Beyond Good Steel: THAIKOON's "Thai Elephants" Project Wins AREA 2025 Green Leadership Award
##### Up next
###### [Driving Change: The Provincial Electricity Authority's Award-Winning ESG Projects Reshape Communities and Earn AREA 2025 Glory](https://thailandbusinessnews.net/press-release/driving-change-the-provincial-electricity-authoritys-award-winning-esg-projects-reshape-communities-and-earn-area-2025-glory/)
Published on 07 August 2025 ##### Author
##### [ CISION PRNewswire ](https://thailandbusinessnews.net/author/cision/)
##### Tags
- [PRNewswire](https://thailandbusinessnews.net/tag/prnewswire/)
BANGKOK, Aug. 7, 2025 /PRNewswire/ — Thai Koon Steel, a leading steel manufacturer in Thailand, is proud to highlight the significant achievements of its impactful "THAIKOON for Thai Elephants" project. This initiative underscores the company’s deep commitment to quality and environmental responsibility, guided by its philosophy: Beyond Good Steel. This ESG project has been honored with the prestigious Green Leadership award at the Asia Responsible Enterprise Awards (AREA) 2025, an award ceremony presented by Enterprise Asia to celebrate corporations pioneering responsible business practices.
The "THAIKOON for Thai Elephants" project embodies innovative sustainability by transforming scrap steel from the manufacturing process into limited-edition, handcrafted elephant-shaped lamps. With only 133 unique pieces produced, all proceeds, after deducting necessary costs, are dedicated to foundations caring for and protecting elephants across Thailand. This initiative was inspired years ago by efforts to help an injured elephant named "Pang Thaikoon", and it now serves as a vital bridge between the steel industry and its social and environmental responsibilities, aiming for a positive national impact.
This project was meticulously planned over a year, ensuring its intentions aligned perfectly with its vision and the team’s dedication. It involved close collaboration with the artist from conception to the final handcrafted products. Launched on April 4, 2025, at the STYLE Bangkok Fair 2025, the project leverages existing steel scrap, demonstrating principles of waste reduction, value creation, wildlife conservation, and long-term environmental sustainability. It also fosters employee development, embedding Corporate Social Responsibility into the company’s core culture.
Since its launch, the project has garnered significant public interest, with over 55% of the limited-edition pieces already sold and more than THB 674,925 (approximately USD 20,729) raised to date. These funds are strategically allocated to three crucial areas: providing medical care for injured elephants, rehabilitating their habitats, and educating communities to prevent human-elephant conflict. More than just a fundraiser, it’s a social movement inspiring empathy, awareness, and engagement for Thai elephants’ well-being, while also contributing to carbon emission reduction for a healthier planet.
The project is committed to the continuous expansion of its ESG and CSR initiatives. This includes supporting communities and underserved areas by providing steel for school renovations and essential supplies. The project also continues its vital support for elephants in need through reputable foundations. Its strong emphasis on innovation and community engagement is further highlighted by its submission of the "ELEPHANT HOPE" lamp project, showcasing a forward-looking approach to sustainable impact.
About Enterprise Asia
Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine toward sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, uplifting the economic status of people across Asia and ensuring a legacy of hope, innovation, and courage for future generations. Please visit for more information.
About Asia Responsible Enterprise Awards (AREA)
The Asia Responsible Enterprise Awards program recognizes and honors Asian businesses for championing sustainable and responsible entrepreneurship in the categories of Green Leadership, Investment in People, Health Promotion, Social Empowerment, Corporate Governance, Circular Economy Leadership, Corporate Sustainability Reporting, and Responsible Business Leadership. For more information, visit .
[Source link ](https://www.prnasia.com/story/archive/4744399_AE44399_0?rand=89749)
```
This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network
```
##### You May Also Like
[](https://thailandbusinessnews.net/press-release/lianlian-digitech-achieves-40-1-revenue-growth-in-1h2024-2/) ## Lianlian DigiTech Achieves 40.1% Revenue Growth in 1H2024
HONG KONG, Aug. 20, 2024 /PRNewswire/ — Lianlian DigiTech Co., Ltd. (HKEX:…
- [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire")
- August 20, 2024
[](https://thailandbusinessnews.net/press-release/atome-partners-oceanbase-database-solution-to-power-secure-high-performance-growth/) ## Atome partners OceanBase database solution to power secure, high-performance growth
SINGAPORE, March 4, 2025 /PRNewswire/ — OceanBase, a leading provider of multi-cloud…
- [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire")
- March 4, 2025
[](https://thailandbusinessnews.net/press-release/theco-of-shanghai-and-trexel-inc-embark-on-groundbreaking-collaboration-to-spearhead-advancements-in-the-ev-market/) 
- [Press Release](https://thailandbusinessnews.net/category/press-release/)
- [Tech](https://thailandbusinessnews.net/category/tech/)
## THECO OF SHANGHAI AND TREXEL, INC. EMBARK ON GROUNDBREAKING COLLABORATION TO SPEARHEAD ADVANCEMENTS IN THE EV MARKET
WILMINGTON, Mass., Jan. 22, 2024 /PRNewswire/ — THECO and Trexel, Inc. have…
- [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire")
- January 22, 2024
##### Most Read
- [](https://thailandbusinessnews.net/press-release/cstone-submits-clinical-trial-application-in-australia-for-cs5001-ror1-adc-in-combination-with-first-line-standard-of-care-for-dlbcl/ "CStone Submits Clinical Trial Application in Australia for CS5001 (ROR1 ADC) in Combination with First-Line Standard-of-Care for DLBCL") [CStone Submits Clinical Trial Application in Australia for CS5001 (ROR1 ADC) in Combination with First-Line Standard-of-Care for DLBCL](https://thailandbusinessnews.net/press-release/cstone-submits-clinical-trial-application-in-australia-for-cs5001-ror1-adc-in-combination-with-first-line-standard-of-care-for-dlbcl/ "CStone Submits Clinical Trial Application in Australia for CS5001 (ROR1 ADC) in Combination with First-Line Standard-of-Care for DLBCL")
- [](https://thailandbusinessnews.net/press-release/koreas-commercial-real-estate-data-giant-attracts-nps-gic-and-blackstone/ "Korea's Commercial Real Estate "Data Giant" Attracts NPS, GIC and Blackstone") [Korea's Commercial Real Estate "Data Giant" Attracts NPS, GIC and Blackstone](https://thailandbusinessnews.net/press-release/koreas-commercial-real-estate-data-giant-attracts-nps-gic-and-blackstone/ "Korea's Commercial Real Estate "Data Giant" Attracts NPS, GIC and Blackstone")
- [](https://thailandbusinessnews.net/press-release/best-music-show-of-the-year-come-to-17sing-to-vote-for-the-best-band/ "Best music show of the year - Come to 17sing to vote for the best band") [Best music show of the year - Come to 17sing to vote for the best band](https://thailandbusinessnews.net/press-release/best-music-show-of-the-year-come-to-17sing-to-vote-for-the-best-band/ "Best music show of the year - Come to 17sing to vote for the best band")
- [](https://thailandbusinessnews.net/press-release/gansu-minxian-county-electric-guardians-devotedly-safeguard-the-roots-of-the-millennium-herbal-homeland/ "Gansu Minxian County: "Electric Guardians" Devotedly Safeguard the Roots of the "Millennium Herbal Homeland"") [Gansu Minxian County: "Electric Guardians" Devotedly Safeguard the Roots of the "Millennium Herbal Homeland"](https://thailandbusinessnews.net/press-release/gansu-minxian-county-electric-guardians-devotedly-safeguard-the-roots-of-the-millennium-herbal-homeland/ "Gansu Minxian County: "Electric Guardians" Devotedly Safeguard the Roots of the "Millennium Herbal Homeland"")
- [](https://thailandbusinessnews.net/press-release/yfore-debuts-flagship-innovations-in-north-america-more-to-come/ "YFORE Debuts Flagship Innovations in North America: More to Come") [YFORE Debuts Flagship Innovations in North America: More to Come](https://thailandbusinessnews.net/press-release/yfore-debuts-flagship-innovations-in-north-america-more-to-come/ "YFORE Debuts Flagship Innovations in North America: More to Come")
##### Subscribe via Email
Enter your email address to subscribe and receive notifications of new posts by email.
Email Address
Subscribe
[](https://thailandbusinessnews.net/press-release/xtep-unveils-world-class-dual-flagship-running-shoes-ushering-chinas-running-footwear-into-a-new-era-of-full-scenario-running/) 
## XTEP Unveils World-Class Dual Flagship Running Shoes, Ushering China's Running Footwear into a New Era of Full-Scenario Running
SHANGHAI, Aug. 22, 2026 /PRNewswire/ — Under the theme of "RUN TO…
[](https://thailandbusinessnews.net/press-release/kurly-expands-its-chef-driven-food-collection-with-udon-kadens-u-s-retail-launch/) 
## Kurly Expands Its Chef-Driven Food Collection with Udon Kaden's U.S. Retail Launch
Udon Kaden’s two signature dishes — Signature Udon and Chilled Udon —…
[](https://thailandbusinessnews.net/press-release/ontime-posts-140-7-revenue-surge-to-rmb-4-035-billion-gross-profit-tops-rmb-500-million-in-h1-2026/) ## OnTime Posts 140.7% Revenue Surge to RMB 4.035 Billion, Gross Profit Tops RMB 500 Million in H1 2026
HONG KONG, GUANGZHOU and SHENZHEN, China, Aug. 22, 2026 /PRNewswire/ — Chinese…
[](https://thailandbusinessnews.net/press-release/sweetnight-unveils-coolnest-ultra-cooling-memory-foam-mattress-for-hot-sleepers-and-expands-its-cooling-sleep-portfolio/) 
## SweetNight Unveils CoolNest® Ultra Cooling Memory Foam Mattress for Hot Sleepers and Expands Its Cooling Sleep Portfolio
WILMINGTON, Del., Aug. 22, 2026 /PRNewswire/ — SweetNight, a sleep brand focused…