Spotify House at SXSW Sydney hosted a K-Night showcase featuring South Korean artists Sam Kim, So!YoON!, and JUNNY. The event aimed to celebrate South Korea’s music and culture and introduce these artists to a wider audience. Sam Kim expressed his appreciation for Spotify’s initiative to showcase Korean artists in such a creative way, while So!YoON! emphasized the importance of offline cultural exchanges for Asia-Pacific artists. Jungjoo Park, Spotify’s Head of Music in South Korea, highlighted the diversity and talent in South Korea’s music scene and the platform’s efforts to connect Korean artists with global listeners. The music culture of South Korea has gained popularity in Southeast Asian markets, such as the Philippines, Thailand, and Indonesia. The event also included a conversation about Spotify’s editorial machine and its personalized music recommendations to over 551 million listeners worldwide.