PTT defended its title as Thailand’s most valuable brand since 2013 with a growth of more than US$1 billion in brand value from value of world’s most valuable brands: Brand Finance Global, according to leading brand valuation consultancy Brand Finance’s Global 500 2023 report which was launched in Davos during the World Economic Forum. PTT also retained its 2022 AAA brand strength rating.
As shown in Brand Finance’s research, PTT’s performance was increased revenues and revenue forecasts. Main revenue generators included its International Trading business, Petrochemical and Refining business, and Oil business owing to higher average selling prices following recovering economic activities in the country. PTT’s commitment to sustainability practices also played an important role in its ranking performance.
Alex Haigh, Managing Director – Asia Pacific of Brand Finance, stated that the Oil & Gas industry has now been immersed in a period of inflection and transition to renewables over the last couple of years due to the impact of the pandemic and geopolitical tensions. He noted that PTT understands this situation and strategises a gradual transition to more mixed power generation capabilities while not forgetting its core value proposition to clients.
Mr. Auttapol Rerkpiboon, President & Chief Executive Officer, PTT Public Company Limited revealed that the key to be a part of this ranking is corresponded to what PTT has been doing so far beyond energy-based company with our new vision “Powering Life with Future Energy and Beyond”.
“PTT aims to promote Thailand’s steady progress by generating continuous business growth with excellent performance, simultaneously enhances society and community well-being to contribute sustainability with good governance and partnerships by focusing on future energy businesses and creates the next growth to well suite today’s business context beyond energy sector such as Life science, AI and robotics.” Mr. Auttapol said.