Google Cloud has announced strategic collaborations with three Thai travel-related companies – Airports of Thailand Public Company, SKY ICT Public Company and EVME PLUS. The collaboration aims to deliver sustainable, digital-first travel experiences powered by Google’s open-data cloud.
The collaboration will enable the companies to leverage Google Cloud’s open-data platform to develop and launch a range of innovative digital services and business models. The companies will be able to access Google’s open-data cloud to create customer-centric services, including data-driven insights, analytics, and machine learning capabilities.
The collaboration will also empower the three companies to use Google’s open-data cloud to develop and launch digital services and business models that are tailored to the needs of the Thai travel industry. Additionally, the companies will be able to access the Google Cloud platform to develop applications and services that can be deployed on the cloud for faster, more cost-effective, and more secure digital services.
This collaboration will further strengthen the travel industry in Thailand by providing the companies with access to the world’s leading digital platform. The collaboration will also help the companies better understand their customer needs, create more efficient processes and drive better customer experiences.
With over 1 in 2 urban digital consumers in Thailand already using online travel services, the category is expected to grow 22% year-on-year, contributing $9bn to the country’s digital economy by 2025. Google search trends suggest an opportunity for adjacent industries, such as healthcare providers and food industry players, to engage tourists further with tailored offerings. Thailand’s tourism industry is continually recovering, seeing 386% YoY increase in inbound demand and 544% YoY increase in outbound demand.
