Centara Grand, the flagship brand of Centara Hotels & Resorts, has been named the strongest brand in Thailand by Brand Finance’s Thailand 50 2023 report. The ranking is based on factors such as brand equity, trust, and value. Brand Finance evaluates thousands of brands annually and publishes a list of the top 50 most valuable and strongest brands in each country. Centara Grand’s strong financial performance and brand strength index score contributed to its top position. The recent opening of Centara Grand Hotel Osaka in Japan is expected to further enhance the brand’s reputation. Centara Hotels & Resorts aims to be one of the world’s top 100 hotel groups by 2027.
