The Bank of Thailand has identified household debt as a long-term structural problem, despite a decrease in the ratio of household debt to GDP. The BOT is focused on ensuring responsible credit management and financial discipline for debtors. CardX, a financial institution, has committed to adopting these guidelines and prioritizing responsible lending. They plan to provide financial knowledge and encourage financial discipline in their sales process, advertisements, and customer consultation services. As of December 31, 2023, CardX has over 115.5 billion baht in loans and plans to focus on campaigns to ease the burden of consumers in 2024. They are also seeking to increase liquidity for consumers and expect a 15% growth in credit card spending. CardX will continue to set targets for improved performance and expand its debtor portfolio, while focusing on technology development and data analysis to enhance the consumer experience.
