On October 1, 2025, Paul Smith will launch the “Paul Smith Loves Barbour” collection, featuring 33 pieces that reimagine Barbour’s iconic coats, along with knitwear, accessories, and t-shirts. Drawing inspiration from country shows, the collection embraces a playful twist on traditional country styles, utilizing unique waxed cotton colors, patchwork designs, and a whimsical Friesian cow motif. This collaboration highlights the shared values of two esteemed British fashion brands, Paul Smith and Barbour, bringing a fresh perspective to classic outdoor attire.

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