Announcing the Paul Smith x Barbour Collaboration: A Fusion of Two Iconic British Fashion Brands.

On October 1, 2025, Paul Smith will launch the “Paul Smith Loves Barbour” collection, featuring 33 pieces that reimagine Barbour’s iconic coats, along with knitwear, accessories, and t-shirts. Drawing inspiration from country shows, the collection embraces a playful twist on traditional country styles, utilizing unique waxed cotton colors, patchwork designs, and a whimsical Friesian cow motif. This collaboration highlights the shared values of two esteemed British fashion brands, Paul Smith and Barbour, bringing a fresh perspective to classic outdoor attire.