Key Takeways
Thailand’s durian exports are thriving, particularly after negotiations with China. In 2024, shipments to China reached 833,000 tons, worth $3.7 billion, securing an impressive 97.4% market share.
Four key strategies are driving the success of Thai durians, emphasizing their role as a “soft power” that contributes to Thailand’s economic growth.
- The combination of digital innovation and cultural charm plays a vital role in enhancing the appeal of Thai durians in international markets. For more details, visit the Department of International Trade Promotion (DITP) website.
Thailand’s durian export boom continues! After successful talks with China, Thai durian shipments to China in 2024 reached 833,000 tons, valued at $3.7 billion, capturing 97.4% of the market share. Here are the four main strategies driving Thai durian’s success:
Thai durian is a “soft power” driving Thailand’s economic growth by blending digital innovation with cultural appeal!
For more info : Department of International Trade Promotion (DITP)
Link: https://www.ditp.go.th
