Key Takeways
-
Goals for 2025: Thailand aims to attract 34 million MICE (Meetings, Incentives, Conventions, and Exhibitions) travelers, contributing to a projected industry revenue of 200 billion baht.
-
MICE Industry Significance: This ambitious target emphasizes the importance of the MICE sector in boosting tourism and economic growth within the country.
-
TCEBGO’s Strategies: To achieve these goals, TCEBGO (Thailand Convention and Exhibition Bureau) has outlined five key strategies focused on enhancing Thailand’s global position in the MICE market.
Goals for 2025
34 million MICE travelers
200 billion baht in industry revenue
TCEBGO’s Five Key Strategies to Elevate Thailand’s MICE Industry Globally
