Key Takeways
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Prime Minister Paetongtarn Shinawatra emphasized that "soft power" is essential for economic transformation, requiring collaboration among governments, businesses, creators, and investors. She delivered this message during the "Global Soft Power Talks" in Bangkok on February 24, 2025.
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She highlighted Thailand’s openness for business and invited international partners to collaborate in shaping soft power, invest in creative industries, and participate in transforming creativity into sustainable growth.
- The Prime Minister noted that while Thailand’s past economic success relied on manufacturing and agriculture, the future now hinges on creativity, culture, and human potential to drive progress.
Prime Minister Paetongtarn Shinawatra stated that “soft power” is the driver of economic transformation, and that it is not built in isolation. It requires collaboration between governments, businesses, creators, and investors.
The Prime Minister on 24 February 2025 delivered a closing speech at the event “Global Soft Power Talks: New Rules of Soft Power,” held at the Broadcasting Operations Center Building, National Broadcasting Services of Thailand (NBT), in Bangkok.
She said that Thailand is open for business and would like to invite international partners to (1) join Thailand in shaping the future of soft power, (2) invest in Thailand’s creative industries, and (3) be part of the movement of transforming creativity into sustainable growth.
In the past, Thailand’s economic success was built on manufacturing, agriculture, and mass production. The Prime Minister pointed out that this success is no longer sufficient in today’s world. Instead, the future belongs to creativity, culture, and human potential.
