Key Takeways
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Digital technology and online platforms are vital in adapting to modern life, facilitating services like travel, information searches, and e-commerce, particularly food delivery. Their convenience has become integral to daily activities, improving the connection between buyers and sellers.
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The "eatsHUB" platform, a collaboration between public and private sectors in Thailand, was developed to address the rising demand in food delivery. It supports a diverse range of vendors, from small restaurants to street food, featuring low service fees of 8-10% for users.
- By enabling orders through Line@ or a Call Center, "eatsHUB" enhances accessibility and aims to compete with international platforms. Its vision is to empower small businesses and Thai startups, while effectively catering to both vendors and consumer needs.

The way of life and the use of digital technology are becoming increasingly important, especially online platforms that have become essential tools for managing this change. From travel and information searches to using online services for purchasing goods and services, including food delivery, the use of platforms that connect buyers and sellers has become more convenient. Online platforms play a significant role in daily life, from transportation to various services, including a noticeable increase in food ordering.
“eatsHUB” is a Thai food delivery platform that emerged from a collaboration between the public and private sectors to respond to the growing demand in the food delivery market. It aims to support vendors and consumers with a platform that has a low service fee of about 8-10% and offers comprehensive services, from small restaurants to street food. Users can order food through Line@ or a Call Center, making access to services even more convenient. “eatsHUB” aims to be a national platform that can compete with foreign platforms by focusing on providing support for small and micro businesses, effectively meeting the needs of consumers and vendors, and also creating opportunities for local businesses and Thai startups.