Key Takeways
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Thai fruits like mangoes, durians, and mangosteens are gaining popularity in South Korea, highlighted by Lotte’s recent promotion across seven Seoul branches, targeting the sale of 70 tons valued at over 20 million baht by April 2025.
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The appeal of Thai fruits goes beyond sales; it’s an effort to enhance cultural influence and soft power, making these fruits integral to the growing cross-cultural exchange between Thailand and South Korea.
- Currently, South Korea imports only six types of Thai fruits, recognized for their quality and rapid delivery, fostering a loyal customer base among Korean consumers who value freshness and reliability.
The unique flavors of Thai mangoes, durians, and mangosteens are making waves in South Korea! Recently, retail giant Lotte launched a special promotion featuring high-quality Thai fruits across 7 branches in Seoul and its metropolitan area, aiming to sell 70 tons worth over 20 million baht by April 2025.
Why are Korean consumers falling for Thai fruits?
More than just sales success… it’s about building Soft Power
South Korea currently imports only six types of Thai fruits, all known for their “high standards” and “fast shipping,” arriving fresh and trusted by Korean buyers who keep coming back
