Key Takeways

  • The “Nam Kiew Bilo” durian from Yala’s Mueang district is gaining popularity in Thailand, known for its unique flavor, thick dry flesh, and thinner shell. This variety appeals to both Thai and Malaysian durian lovers.
  • Grown along the Pattani River, it matures in seven years, with a blooming season in April and harvest occurring in August, differing from other durians that have longer cycles.
  • Its mellow yellow flesh is dry and non-soggy, boasting a mild fragrance and smooth flavor, making it suitable for all types of durian eaters. Sales strategies include traditional markets and innovative online platforms like TikTok Shop.

Innovative Way to Sell Thai Durian! 'Nam Kiew Bilo' from Yala Famous in Malay Markets and TikTok Shop 'BiloOneShop'

A delicious sensation is sweeping from the south to the north! 
The special durian variety “Nam Kiew Bilo,” grown in Yala’s Mueang district, is creating a buzz in Thailand’s durian scene. Known for its unique flavor, thick dry flesh, just-right sweetness, and thinner shell compared to usual durians, it has become popular among Thai and Malaysian connoisseurs alike.

This variety is specially grown along the Pattani River and takes seven years to mature, with blooming season in April and harvesting from August annually. This differs from other durian types, which often have longer seasons.

What captivates tasters is its mellow yellow flesh that’s dry—not soggy—with a mild fragrance and smooth flavor free from bitterness, making it ideal for both first-time and experienced durian eaters.

An innovative sales approach features this high-quality durian both at traditional markets like the Malay Intersection Market in Bangkok and online via TikTok Shop under the name ‘BiloOneShop,’ including live streaming directly from the orchards.

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