HONG KONG, Oct. 1, 2026 /PRNewswire/ — Toys"R"Us Asia today announced that Toys"R"Us-Japan, Ltd., a member of its group, has entered into a definitive agreement to transfer its business to an affiliate of Pan Pacific International Holdings Corporation ("PPIH"). Following completion of the business transfer, the Japan business will operate as part of the PPIH group.
Until the closing of the transaction, it will be business as usual for customers in Japan. Stores are expected to remain open, customer service channels to remain fully operational, and the same high standards of product quality, value, and service to be maintained.
Supporting employees throughout this transition is a top priority. We will work closely with PPIH to facilitate an orderly transition of the business and to provide employees in Japan with timely communication and appropriate support throughout the process.
Completion of the transaction remains subject to customary closing conditions and other requisite approvals, and is being undertaken in connection with civil rehabilitation proceedings in Japan.
This transaction will support the continued operation of the retail business in Japan under new ownership, while enabling Toys"R"Us Asia to sharpen its focus on long-term growth opportunities across its broader Asian footprint.
All Toys"R"Us Asia operations, stores, eCommerce platforms, supply chain activities and vendor relationships outside Japan are unaffected by this transaction and will continue to operate as usual. Toys"R"Us Asia will continue to exclusively operate the iconic Toys"R"Us brand across its other markets in Asia.
Adam Au and Johnny Mui, Acting Co-Chief Executive Officers of Toys"R"Us Asia, said, "Japan has been an important part of the Toys"R"Us family in Asia for many years, and we are deeply grateful to our customers, business partners and team members for their unwavering support throughout that journey. While this transaction marks a new chapter for the business in Japan, it also enables Toys"R"Us Asia to sharpen its focus on the significant opportunities ahead across the region. Asia remains at the heart of our business, and we remain firmly committed to our mission of creating toyful experiences and bringing joy to kids, families and kidults across the rest of Asia."
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About Toys"R"Us Asia
Toys"R"Us Asia’s vision is to fuel the imagination and inspire our next generation through the power of toys and play. Guided by its brand promise "Live Toyful", the group is committed to making play a lifestyle for all ages, encouraging kids, kidults and families to explore, imagine and celebrate the joy of play every day.
Headquartered in Hong Kong, Toys"R"Us Asia operates stores in markets including, without limitation, Mainland China, Malaysia, Hong Kong, Singapore, Taiwan, and Thailand, with sub-licensed operations in the Philippines and Macau. The group also maintains leading eCommerce platforms and online stores in all its markets.
"Toys"R"Us Asia" refers to Toys "R" Us Asia (Holding) Limited and its subsidiaries, which together form an independent group operating separately from, and unaffiliated with, any other Toys"R"Us-branded company worldwide.
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