THE HONEST FARMER Co Ltd Targets U.S. Health Snack Market with New 'WELLINUS' Black Barley Brown Rice Chips - Thailand PR News - [Banking](https://thailandbusinessnews.net/category/banking/) - [Companies](https://thailandbusinessnews.net/category/companies/) - [Economy](https://thailandbusinessnews.net/category/economy/) - [Press Releases](https://thailandbusinessnews.net/category/press-release/) - [PR Newswire](https://thailandbusinessnews.net/pr-newswire-updates/) - [Tech](https://thailandbusinessnews.net/category/tech/) - [Tourism](https://thailandbusinessnews.net/category/tourism/) - [Press Release](https://thailandbusinessnews.net/category/press-release/) # THE HONEST FARMER Co Ltd Targets U.S. Health Snack Market with New 'WELLINUS' Black Barley Brown Rice Chips ##### Up next ###### [Patient Enrolment Completed in Phase 2 aGvHD Clinical Trial](https://thailandbusinessnews.net/press-release/patient-enrolment-completed-in-phase-2-agvhd-clinical-trial/) Published on 15 December 2025 ##### Author ##### [ CISION PRNewswire ](https://thailandbusinessnews.net/author/cision/) ##### Tags - [PRNewswire](https://thailandbusinessnews.net/tag/prnewswire/) SEOUL, South Korea, Dec. 15, 2025 /PRNewswire/ — THE HONEST FARMER Co Ltd, a food manufacturer based in Yeongcheon, Gyeongbuk, announced its entry into the U.S. health snack market with the launch of its export-exclusive brand WELLINUS. The company plans to introduce its Black Barley Brown Rice Chips—made only with Korean-grown black barley and brown rice—starting with its participation in the 2025 LA Korean Festival held at Seoul International Park in Los Angeles. In the U.S., health-focused consumption continues to grow, particularly within the processed foods category. Demand is increasing for low-calorie, grain-based snacks, as well as gluten-free and additive-free products. THE HONEST FARMER’s chips contain 0g trans fat, 0g sodium, and 0g sugar, with each piece delivering approximately 29–32 kcal, positioning it as an attractive option for clean-label-minded consumers. The company is currently preparing export agreements with U.S. distributors specializing in health foods, online snack platforms, and organic-focused retailers. Packaging and labeling will also be adapted to meet U.S. regulatory requirements. The brand name WELLINUS reflects the meaning "well in us," emphasizing health, trust, and a commitment to clean, transparent food values. A company spokesperson stated, "Our additive-free grain chips made from Korean black barley and brown rice align perfectly with the clean label trend among U.S. consumers. We plan to position the product not just as a snack, but as a health-conscious option that supports long-term brand growth in the American market." THE HONEST FARMER expects its U.S. expansion to serve as more than a simple export initiative—marking a strategic step toward becoming a global health snack brand and a key opportunity to demonstrate the competitiveness of K-snacks in North America. [Source link ](https://www.prnasia.com/story/archive/4843402_CN43402_0?rand=89749) ``` This content was prepared by our news partner, Cision PR Newswire. 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