NEW YORK, Nov. 11, 2026 /PRNewswire/ — On Friday, October 30, the rooftop at Pier 17 became one of the biggest nights of the fall in Lower Manhattan. Swae Lee closed out Premier X Presents After Dark, following sets from Armani White, Lil Xan, Nate Wyatt, DJ Soda and Chucky Rooztah, with the Brooklyn Bridge as the backdrop.
Swae Lee taken by @zhengmediahouse
The night was organized by J.V. (荆伟), General Manager of Global Entertainment at CSTS Group, who built the concept, brought the partners together with Premier X, and ran the event itself, including flights, hotels, ground transportation and hospitality for every artist and team. He entrusted the talent side to Reed Creative Agency Events, the booking and production arm of Reed Creative Agency founded by Joey Reed, the creator behind the viral "Wrap Me in Plastic" dance with 6.2 million TikTok followers, and his business partner Mengzhen Li, who has worked closely with the team behind Mr. Unicorn (毒角Show), the Los Angeles-based Chinese creator with more than 80 million combined followers. Together they booked and contracted every artist on the bill and handled the talent side through show day, from agreements and tech riders to day-of coordination for six acts.
Reed Creative Agency was built for exactly this. Led by founders who split their time between Los Angeles and China, the agency manages a roster of more than 90 creators with over a billion in combined reach and has delivered campaigns for brands including Puma, the NFL and Raising Cane’s, along with World Cup activations. Its edge in cross-border deals is operational: bilingual deal teams, direct relationships with artist management, and contracts, payments and logistics handled under one roof.
Producing a show of this scale for a China-based client came with real complexity, from reconciling contract standards across jurisdictions to coordinating artist teams across the U.S. and Asia. "Joey and Mengzhen took a vision and made it real on the ground," J.V. said. "Every artist was signed, every detail was handled, and the night delivered beyond what we planned. This is the start of a long-term partnership, and we already have the next projects in motion."
Reed Creative Agency is now actively taking on more clients from China, whether that means bringing Western artists and celebrities to stages in China, or helping Chinese brands and businesses build a real presence with U.S. audiences.
Contact: For bookings and partnerships: partnerships@reedcreativeagency.com • reedcreativeagency.com
Photography: Lead photo by Ziyang Wang (@ziyang_photo); all other photos by Zheng (@zhengmediahouse)
Swae Lee, Joey Reed, and Mengzhen Li taken by @ziyang_photo
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