Seihakusai Festival in Nanao: A Living Tradition at the Heart of Noto - Thailand PR News - [Banking](https://thailandbusinessnews.net/category/banking/) - [Companies](https://thailandbusinessnews.net/category/companies/) - [Economy](https://thailandbusinessnews.net/category/economy/) - [Press Releases](https://thailandbusinessnews.net/category/press-release/) - [PR Newswire](https://thailandbusinessnews.net/pr-newswire-updates/) - [Tech](https://thailandbusinessnews.net/category/tech/) - [Tourism](https://thailandbusinessnews.net/category/tourism/) - [Press Release](https://thailandbusinessnews.net/category/press-release/) # Seihakusai Festival in Nanao: A Living Tradition at the Heart of Noto ##### Up next ![Global Tech Care Company Asurion Opens Cebu Site, Creating 2,000 Jobs](https://i0.wp.com/mma.prnasia.com/media2/2975446/Asurion_Cebu_Ribbon_Cutting.jpg?resize=200%2C110&ssl=1 "Global Tech Care Company Asurion Opens Cebu Site, Creating 2,000 Jobs") [](https://thailandbusinessnews.net/press-release/global-tech-care-company-asurion-opens-cebu-site-creating-2000-jobs/) ###### [Global Tech Care Company Asurion Opens Cebu Site, Creating 2,000 Jobs](https://thailandbusinessnews.net/press-release/global-tech-care-company-asurion-opens-cebu-site-creating-2000-jobs/) Published on 08 May 2026 ##### Author ##### [ CISION PRNewswire ](https://thailandbusinessnews.net/author/cision/) ##### Tags - [PRNewswire](https://thailandbusinessnews.net/tag/prnewswire/) **Seihakusai Festival Information— Hikiyama (Dekayama) Ritual** Dates: May 3 (Sun) – May 5 (Tue), 2026 Location: Sannōmachi, Nanao City, Ishikawa Prefecture (Ōtokonushi Shrine and central Nanao area) KANAZAWA, Japan, May 8, 2026 /PRNewswire/ — Kanazawa Biyori, a regional media platform rooted in Hokuriku, is committed to sharing the living culture of this region with a broader audience — not only its celebrated landmarks, but the traditions that continue to pulse through everyday life. The Seihakusai Festival is one such tradition: vital, visceral, and unmistakably Noto. **Towering Floats, Creaking Wheels, and the Roar of the Crowd** Designated as an Important Intangible Folk Cultural Property of Japan, the Hikiyama ritual of the Seihakusai Festival ranks among the most magnificent celebrations in Noto. Each May, as fresh green leaves emerge, the festival unfolds around Ōtokonushi Shrine — known locally as Sannō Shrine — in the city of Nanao. At its heart are the Dekayama: enormous wooden floats standing approximately 12 meters tall and weighing up to 20 tons. These are not merely parade floats — they are moving monuments, pulled through narrow streets with a force and presence that stops you in your tracks. The defining moment is the *tsujimawashi*, where each Dekayama is turned at a street corner, its wheels — nearly two meters in diameter — grinding and creaking against the pavement in a display of raw power and precision. Equally commanding is the role of the *tekoshū*, who guide the float’s direction using long levers with a mastery passed down across generations. Above it all rises the voice of the *kiyarishū*, whose traditional chants carry the procession forward, while the crowd’s cries of *"Wasshoi!"* and *"Enya!"* fill the streets with rhythm and life. **Three Days That Transform a City** From May 3 to 5, the center of Nanao belongs entirely to the festival. On May 4, the three Dekayama — from Kajimachi, Fuchumachi, and Uomachi — converge at Ōtokonushi Shrine in a gathering of breathtaking scale. On May 5, they reassemble near Noto Shokusai Market and Sentai Bridge, offering another unmissable moment for visitors. On the evening of May 2, ahead of the main festivities, the *Ningyōmi* takes place: the ornate dolls that adorn each float are displayed in homes throughout the festival districts, offering an intimate glimpse into the extraordinary craftsmanship that defines this celebration. **A Symbol of Renewal — and an Invitation** Today, the Seihakusai Festival carries special meaning as a symbol of Noto’s recovery and resilience. Visitors are welcomed not as spectators alone, but as participants — invited to take the ropes and help pull the Dekayama through the streets themselves. Nearby Noto Shokusai Market and Notojima Aquarium have also resumed operations, making the festival a natural centerpiece for Golden Week travel in the region. Kanazawa Biyori shares this festival as part of its ongoing commitment to amplifying the voices and vitality of local communities — because traditions like Seihakusai are not relics of the past, but the living proof that Noto endures. [![](https://mmx.prnasia.com/media/MS1824950/60373dd02e184116937a37bfcc9b2707.jpg?id=OA2630263&p=medium600)](https://mmx.prnasia.com/media/MS1824950/60373dd02e184116937a37bfcc9b2707.jpg?id=OA2630263&p=medium600) **Media Contact** Kanazawa Biyori Co., Ltd. Sunpia Izumigaoka 511, 255 Fushimishinmachi, Kanazawa, Ishikawa 920-0964, Japan Email: [Source link ](http://www.prnasia.com/story/archive/4945195_HK45195_0?rand=89749) ``` This content was prepared by our news partner, Cision PR Newswire. 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