CHINO HILLS, Calif., Sept. 20, 2026 /PRNewswire/ — RITFIT, a leading U.S. home fitness equipment brand, today announced an annual partnership with the Breast Cancer Research Foundation (BCRF), a leading nonprofit organization dedicated to preventing and curing breast cancer by advancing the world’s most promising research. Under the agreement, RITFIT is donating $150,000 to BCRF to support scientific studies aimed at preventing and curing breast cancer.
Women in pink fitness apparel hold RITFIT AuraSpin weight plates during the Pink October campaign promoting breast cancer awareness.
BCRF was established in 1993 by Evelyn H. Lauder and now it is a leading 501(c)(3) nonprofit organization and one of the world’s most influential funders of breast cancer research. It is the highest-rated breast cancer research organization in the United States and the largest private funder of breast cancer research worldwide.
The partnership, effective July 1, 2026, through June 30, 2027, marks a significant milestone in RITFIT’s ongoing commitment to women’s health and inclusive fitness. The $150,000 contribution, already received by BCRF, will help fund critical research initiatives.
This year, RITFITNESS is donating $150,000 to the Breast Cancer Research Foundation (BCRF). BCRF is dedicated to ending breast cancer by advancing the world’s most promising research. For more information about BCRF, visit www.bcrf.org.
RITFIT’s collaboration with BCRF is anchored by its long-running Pink Series, a dedicated product line launched in 2024 by RITFIT to serve female fitness enthusiasts. The collection, which includes 23 products ranging from power racks and Smith machines to leg press machines, weight benches, and free weights, is designed to make strength training accessible and empowering for women of all abilities. Unlike limited-edition promotional campaigns, the Pink Series reflects RITFIT’s sustained investment in female-focused design and health advocacy.
The partnership places RITFIT among the brands in BCRF’s $100,000+ annual commitment tier, alongside globally recognized brands including La Mer, Jo Malone London, Tom Ford Beauty, GNC, Bobbi Brown. RITFIT is now featured on BCRF’s official partners page at bcrf.org/partners.
"Our partnership with BCRF is a natural extension of RITFIT’s mission to make strength training simple, strong, and effective for everyone," said Jessie JIANG, Head of Brand at RITFIT. "We believe that movement is a form of strength—physical, mental, and communal—not in a clinical sense, but in its power to build resilience, confidence, and long-term health. By supporting BCRF, we’re supporting advanced research that can advance the prevention and treatment of breast cancer, while also encouraging women to take ownership of their strength."
RITFIT has consistently championed women’s health and inclusive fitness. In 2024, the brand launched its "We All Fit" initiative, sponsoring Paralympic triathlete Kendra Herber and advocating for athletes of all abilities. Since 2024, RITFIT has also hosted annual Pink October campaigns to raise breast cancer awareness. The 2026 campaign, themed "Strong in Pink. Strong for Her.", will further amplify the connection between fitness, prevention, and community support.
According to studies funded by BCRF, scientific research increasingly affirms the role of regular physical activity in reducing breast cancer risk and improving outcomes for survivors. RITFIT’s initiative underscores the message that prevention and proactive health management are vital, while also challenging outdated stereotypes that associate femininity with fragility. The Pink Series embodies the idea that "pink does not mean weak"— a visual and cultural statement on the power of women in strength training.
RITFIT was founded in the United States in 2015 and has helped hundreds of thousands of customers build home gyms with accessible, multifunctional equipment. In 2025, the brand opened its flagship showroom in Chino Hills, California, and began its European market expansion in 2026. With a brand philosophy rooted in Simple. Strong. Effective., RITFIT continues to bridge fitness, health advocacy, and social impact.
For more information about RITFIT and the Pink Series, visit https://ritfitsports.com, follow Instagram / TikTok / YouTube / Facebook and RITFITsports.com/collections/RITFIT-pink-series. To learn more about BCRF and its research mission, visit www.bcrf.org.
About RITFIT:
Founded in the U.S. in 2015, RITFIT is a home fitness brand dedicated to making strength training accessible to everyone. Specializing in affordable, multifunctional equipment—from power racks and Smith machines to leg press machines, weight benches, and free weights—RITFIT has helped hundreds of thousands of people build their own gyms at home. In 2025, the brand opened its showroom in Chino Hills, California, and began expanding into European markets in 2026. Beyond equipment, RITFIT is committed to women’s health and inclusive fitness. In 2024, the brand launched its "We All Fit" initiative, sponsoring para-triathletes and championing athletes of all abilities and has run its annual Pink October campaign for women’s health every year since 2024. Brand Slogan: Simple. Strong. Effective.
This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network
