BANGKOK, July 5, 2024 /PRNewswire/ — realme, the world’s fastest-growing smartphone brand, today unveiled its highly anticipated ultra clear camera with AI, the realme 13 Pro Series, at the realme AI Imaging Media Preview Event in Bangkok.
Themed "The Future is Here: AI is Revolutionizing Mobile Imaging", the media event saw industry leaders and experts come together to explore the transformative impact of AI on mobile imaging technology. Guests included Sven-Olaf Steinke, General Manager of Certification at TÜV Rheinland Greater China, who presented TÜV Rheinland’s latest insights on the innovation of mobile photography, and Toshimitsu Kurosaka, Vice President of Sony Semiconductor Solutions (Shanghai) Limited, who announced a new collaboration between Sony and realme via video presentation.
Through the collaboration between realme and Sony, the realme 13 Pro Series will see the debut of Sony’s LYT-701 sensor, promising exciting advancements in imaging experiences further empowered by realme’s industry-leading AI Photography Architecture, HYPERIMAGE+.
Revolutionizing Mobile Photography with AI
"We stand at the cusp of a revolution in mobile photography," said Francis Wong, Head of Product Marketing at realme. "For years, the smartphone industry has been competing in a race to outdo each other in terms of imaging hardware — megapixels, sensors sizes, and lens technology. While smartphones continue to provide users with increasing flexibility and control over their shots, advancements in optical solutions have reached a limit. The future is not about hardware alone. AI is the new battlefield where the future of mobile photography will be decided."
Marking the latest achievement in its AI innovation, realme has developed HYPERIMAGE+, the industry’s first AI photography architecture, featuring a three-layer architecture that consists of flagship optics, on-device AI imaging algorithms, and cloud-based AI image editing.
As the base layer of HYPERIMAGE+, cutting-edge optics consisting of multiple lenses, periscope lenses, and large sensors, form the foundation for advanced photography solutions capable of capturing high-quality image. Building upon this, AI imaging algorithms and AI image editing further process image data to enhance the visual quality of photo and video content. The new comprehensive approach takes mobile photography to new heights, enabling users to enjoy ultra clear camera with AI from the convenience of their smartphone.
Reconstructing Portrait Aesthetics with the realme 13 Pro Series
Powered by the HYPERIMAGE+ architecture, the realme 13 Pro Series, positioned as the Ultra Clear Camera with AI, boasts first-class optics and cutting-edge AI capabilities that together promise to deliver an experience on par with professional DSLR cameras. The realme 13 Pro+ features a dual main camera system, a 50MP OIS main camera with the industry-first Sony LYT-701, and a 50MP periscope telephoto camera with the Sony LYT-600, supporting 3x optical zoom. The advanced system enables the phones to deliver exceptional image quality in a wide range of scenarios, from low-light settings to stunning portraits.
"This collaboration is about more than just technology, it’s about empowering everyone to capture and share their world in ways never before imagined," said Toshimitsu Kurosaka, Vice President of Sony Semiconductor Solutions (Shanghai) Limited.
By bringing AI capabilities to image processing in the RAW domain, realme’s AI HyperRAW Algorithm significantly boosts image clarity and dynamic range to capture authentic light and shadow with true-to-life results. The realme 13 Pro Series also features a series of advanced functions, including AI Pure Bokeh, AI Natural Skin Tone, and AI Ultra Clarity, which set a new benchmark for portrait photography. With AI Pure Bokeh, the camera is able to accurately identify foreground, midground, and background elements in a scene, as well as the subject being photographed, which is then used to perform pixel-level segmentation of objects and apply targeted algorithmic optimizations and processing to creating realistic cinematic portraits in seconds. AI Natural Skin Tone can enhance the natural appearance of various skin tones using on-device AI processing, while the cloud-based AI image editing feature AI Ultra Clarity can significantly enhance low resolution photos to deliver stunning quality images that overcome the physical constraints of the underlying camera hardware.
Ahead of its upcoming launch, the realme 13 Pro+ has also received the High Resolution Camera Certification by international independent third-party testing, inspection, and certification organization, TÜV Rheinland certification.
"No matter how mobile imaging evolves, clarity will always be the foundation," said Sven-Olaf Steinke, General Manager of Certification at TÜV Rheinland Greater China. "From capturing the subtle glow of dawn and the soft light of streetlamps, to shooting intense sunlight in nature, the realme 13 Pro+ ensures exceptional image clarity in virtually any lighting environment."
Underscoring realme’s commitment to popularizing AI and empowering young users to capture their world in a whole new way, the realme 13 Pro Series is scheduled to launch in India soon. Further details will be announced at the official launch event in India.
About realme
realme is a global consumer technology company disrupting the smartphone market by making cutting-edge technologies more accessible. It provides a range of smartphones and lifestyle technology devices with premium specs, quality, and trend-setting designs to young consumers. Established by Sky Li in 2018, realme has become one of the top 5 smartphone players in 30 markets globally in just three years, and realme has entered multiple markets worldwide, including China and Southeast Asia, South Asia, Europe, the Middle East, Latin America, and Africa, and has a global user base of over 200 million. 2024 is the year of rebranding for realme with its new slogan, "Make it real." Under the new brand spirit, realme will focus more on young users than before and bring real, clear, and tangible benefits to their lives. For more information, please visit www.realme.com.
Contact: realmepr@realme.com
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