Leferi Shines a Light on K-Beauty with Successful 'KYEA' Awards… Overall Top Honors Go to numbuzin and CLIO - Thailand PR News
- [Banking](https://thailandbusinessnews.net/category/banking/)
- [Companies](https://thailandbusinessnews.net/category/companies/)
- [Economy](https://thailandbusinessnews.net/category/economy/)
- [Press Releases](https://thailandbusinessnews.net/category/press-release/)
- [PR Newswire](https://thailandbusinessnews.net/pr-newswire-updates/)
- [Tech](https://thailandbusinessnews.net/category/tech/)
- [Tourism](https://thailandbusinessnews.net/category/tourism/)
- [Press Release](https://thailandbusinessnews.net/category/press-release/)
# Leferi Shines a Light on K-Beauty with Successful 'KYEA' Awards… Overall Top Honors Go to numbuzin and CLIO
##### Up next
###### [Who Wins and Who Loses in This Changing Landscape](https://thailandbusinessnews.net/press-release/who-wins-and-who-loses-in-this-changing-landscape/)
Published on 23 December 2024 ##### Author
##### [ CISION PRNewswire ](https://thailandbusinessnews.net/author/cision/)
##### Tags
- [PRNewswire](https://thailandbusinessnews.net/tag/prnewswire/)
SEOUL, South Korea, Dec. 23, 2024 /PRNewswire/ — Leferi successfully hosted the largest-ever edition of the 6th Korea YouTuber’s Excellence Awards 2024, marking a glamorous end to the year. Leferi (, CEO Yoo Won), a global beauty creator business group, hosted the ‘KYEA 2024’ beauty award ceremony.
[  ](https://mma.prnasia.com/media2/2586703/Broadcaster_Shin_Dong_yup_and_others_hosted_the_Korea_YouTuber_s_Excellence_Awards_2024__KYEA_2024.html) Broadcaster Shin Dong-yup and others hosted the Korea YouTuber’s Excellence Awards 2024 (KYEA 2024) organized by Leferi at The Shilla Hotel in Jung-gu, Seoul, on the 19th.
‘KYEA 2024’ selected the best beauty brands and products based on big data collected throughout the year, as recommended by Korean beauty YouTubers with over 1,000 subscribers. The participating creators are beauty professionals who exclusively recommend independently produced content, free from sponsorships.
KYEA 2024 is often referred to as the ‘Cannes Film Festival of the Beauty Industry,’ and this year, it was hosted by renowned broadcaster Shin Dong-yup. Additionally, Leferi-affiliated beauty creators, including Minsco, LeoJ, and Arang, served as presenters.
This year, beauty brands were honored across 43 categories, including skincare and makeup. Notably, numbuzin secured the top spot in the skincare category, extending its winning streak. numbuzin had previously won first place in the Rising Star category in 2021 and the overall skincare category in 2023.
In the makeup category, CLIO claimed the top spot. CLIO has maintained its dominance, winning the makeup category four times, including in 2019, 2020, and 2023. In the overall brand rankings, the top three in makeup were CLIO, PERIPERA, and ETUDE, while the top three in skincare were numbuzin, VT COSMETICS, and Torriden. The Rising Brand category recognized emerging brands such as haming, A.Chi, and LUMMIR.
The skincare category recorded a competition ratio of 1,785:1, and the color cosmetics category 959:1, marking the highest competition rates ever.
Approximately 300 guests attended the awards, including 50 beauty creators and 110 representatives from beauty brands. For the first time, renowned international beauty YouTubers, including those from Japan, participated and networked with local brands. Additionally, global IPR initiatives facilitated communication with major media outlets and magazines in the US and Japan, attracting international media attention. The awards strengthened the globalization of K-Beauty and further elevated the global standing of Korea’s cosmetics industry.
Now in its sixth year, the awards evaluated a total of 24,619 YouTube videos produced by 1,257 beauty YouTubers. The selection criteria involved an in-depth analysis of brand and product recommendations, combined with total video views, to ensure objectivity, fairness, and transparency.
Website : Instagram : @leferientContact :
[Source link ](https://www.prnasia.com/story/archive/4585365_AE85365_0?rand=89749)
```
This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network
```
##### You May Also Like
[](https://thailandbusinessnews.net/press-release/global-times-xi-starts-state-visit-to-france-commends-bilateral-relations/) 
- [Press Release](https://thailandbusinessnews.net/category/press-release/)
## Global Times: Xi starts state visit to France, commends bilateral relations
BEIJING, May 6, 2024 /PRNewswire/ — Chinese President Xi Jinping arrived in Paris…
- [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire")
- May 6, 2024
[](https://thailandbusinessnews.net/press-release/roller-and-workforce-com-partner-to-bring-streamlined-roster-management-to-the-leisure-and-attractions-industry/) 
- [Press Release](https://thailandbusinessnews.net/category/press-release/)
## ROLLER and Workforce.com partner to bring streamlined roster management to the leisure and attractions industry
New integration increases labor budget efficiency by projecting staffing needs AUSTIN, Texas,…
- [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire")
- June 19, 2024
[](https://thailandbusinessnews.net/press-release/kln-opens-new-logistics-facility-in-the-netherlands-to-meet-growing-e-commerce-demand-in-the-emea-region/) ## KLN Opens New Logistics Facility in the Netherlands To Meet Growing E-commerce Demand in the EMEA Region
HONG KONG, April 23, 2025 /PRNewswire/ — KLN Logistics Group Limited (‘KLN’,…
- [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire")
- April 23, 2025
##### Most Read
- [](https://thailandbusinessnews.net/press-release/cmc-reit-steadily-advances-strategic-transformation-in-2026-interim-results/ "CMC REIT Steadily Advances Strategic Transformation in 2026 Interim Results") [CMC REIT Steadily Advances Strategic Transformation in 2026 Interim Results](https://thailandbusinessnews.net/press-release/cmc-reit-steadily-advances-strategic-transformation-in-2026-interim-results/ "CMC REIT Steadily Advances Strategic Transformation in 2026 Interim Results")
- [](https://thailandbusinessnews.net/press-release/uob-poll-finds-smes-keen-on-ai-but-struggle-to-move-beyond-pilot-stage/ "UOB Poll Finds SMEs Keen on AI but Struggle to Move Beyond Pilot Stage") [UOB Poll Finds SMEs Keen on AI but Struggle to Move Beyond Pilot Stage](https://thailandbusinessnews.net/press-release/uob-poll-finds-smes-keen-on-ai-but-struggle-to-move-beyond-pilot-stage/ "UOB Poll Finds SMEs Keen on AI but Struggle to Move Beyond Pilot Stage")
- [](https://thailandbusinessnews.net/press-release/joget-introduces-agent-lab-a-program-helping-businesses-build-ai-agents-without-code/ "Joget Introduces Agent Lab, a Program Helping Businesses Build AI Agents Without Code") [Joget Introduces Agent Lab, a Program Helping Businesses Build AI Agents Without Code](https://thailandbusinessnews.net/press-release/joget-introduces-agent-lab-a-program-helping-businesses-build-ai-agents-without-code/ "Joget Introduces Agent Lab, a Program Helping Businesses Build AI Agents Without Code")
- [](https://thailandbusinessnews.net/press-release/voltage-energy-will-seek-new-trial-and-review-of-verdict-in-shoals-patent-dispute/ "Voltage Energy Will Seek New Trial and Review of Verdict in Shoals Patent Dispute") [Voltage Energy Will Seek New Trial and Review of Verdict in Shoals Patent Dispute](https://thailandbusinessnews.net/press-release/voltage-energy-will-seek-new-trial-and-review-of-verdict-in-shoals-patent-dispute/ "Voltage Energy Will Seek New Trial and Review of Verdict in Shoals Patent Dispute")
- [](https://thailandbusinessnews.net/press-release/i-s-t-corporation-introduces-white-tormed-a-new-polyimide-film-platform-for-spacecraft-thermal-control/ "I.S.T. Corporation Introduces White TORMED®, a New Polyimide Film Platform for Spacecraft Thermal Control") [I.S.T. Corporation Introduces White TORMED®, a New Polyimide Film Platform for Spacecraft Thermal Control](https://thailandbusinessnews.net/press-release/i-s-t-corporation-introduces-white-tormed-a-new-polyimide-film-platform-for-spacecraft-thermal-control/ "I.S.T. Corporation Introduces White TORMED®, a New Polyimide Film Platform for Spacecraft Thermal Control")
- [](https://thailandbusinessnews.net/press-release/russell-reynolds-associates-announces-nick-fletcher-as-australia-country-leader/ "Russell Reynolds Associates Announces Nick Fletcher as Australia Country Leader") [Russell Reynolds Associates Announces Nick Fletcher as Australia Country Leader](https://thailandbusinessnews.net/press-release/russell-reynolds-associates-announces-nick-fletcher-as-australia-country-leader/ "Russell Reynolds Associates Announces Nick Fletcher as Australia Country Leader")
##### Subscribe via Email
Enter your email address to subscribe and receive notifications of new posts by email.
Email Address
Subscribe
[](https://thailandbusinessnews.net/press-release/tutti-vm-launches-in-early-access-the-google-docs-moment-for-cross-agent-collaboration/) 
## Tutti • VM Launches in Early Access: The Google Docs Moment for Cross-Agent Collaboration
Local agents stay local and identity never leaves the machine, while multi-layer…
[](https://thailandbusinessnews.net/press-release/msi-xpertstation-ws300-based-on-nvidia-dgx-station-now-available/) 
## MSI XpertStation WS300 Based on NVIDIA DGX Station Now Available
TAIPEI, Aug. 28, 2026 /PRNewswire/ — MSI announced that the XpertStation WS300…
[](https://thailandbusinessnews.net/press-release/huawei-to-unveil-flagship-wearables-at-munich-chase-the-wild-campaign-event-on-sept-2/) ![Huawei to Unveil Flagship Wearables at Munich "Chase the Wild" Campaign Event on Sept. 2](https://i0.wp.com/mmx.prnasia.com/media/MS1974269/20260824043739EDT_image_1.jpg?resize=260%2C140&ssl=1 "Huawei to Unveil Flagship Wearables at Munich "Chase the Wild" Campaign Event on Sept. 2")
## Huawei to Unveil Flagship Wearables at Munich "Chase the Wild" Campaign Event on Sept. 2
MUNICH, Aug. 28, 2026 /PRNewswire/ — Huawei is gearing up for a…
[](https://thailandbusinessnews.net/press-release/sk-hynix-holds-groundbreaking-ceremony-for-hbm-production-base-in-indiana-beginning-a-new-future-for-us-korea-ai/) ## SK hynix Holds Groundbreaking Ceremony for HBM Production Base in Indiana, "Beginning a New Future for US-Korea AI"
Investing over $4 billion in Indiana fab and first ‘Made in USA’…