KT&G Launches Global Brand ESSE at Istanbul Airport Duty-Free - Thailand PR News - [Banking](https://thailandbusinessnews.net/category/banking/) - [Companies](https://thailandbusinessnews.net/category/companies/) - [Economy](https://thailandbusinessnews.net/category/economy/) - [Press Releases](https://thailandbusinessnews.net/category/press-release/) - [PR Newswire](https://thailandbusinessnews.net/pr-newswire-updates/) - [Tech](https://thailandbusinessnews.net/category/tech/) - [Tourism](https://thailandbusinessnews.net/category/tourism/) - [Press Release](https://thailandbusinessnews.net/category/press-release/) # KT&G Launches Global Brand ESSE at Istanbul Airport Duty-Free ##### Up next ###### [Hainan Travel —- Stepping Into a New Cultural‑Tourism Landmark of "Surf‑Plus" Concept Chasing Waves at Riyue Bay, Wanning, Hainan Province, China](https://thailandbusinessnews.net/press-release/hainan-travel-stepping-into-a-new-cultural-tourism-landmark-of-surf-plus-concept-chasing-waves-at-riyue-bay-wanning-hainan-province-china/) Published on 10 August 2026 ##### Author ##### [ CISION PRNewswire ](https://thailandbusinessnews.net/author/cision/) ##### Tags - [PRNewswire](https://thailandbusinessnews.net/tag/prnewswire/) ![](https://mmx.prnasia.com/media/MS1518343/KT-G-Logo.jpg?id=OA2849362&p=medium600 "logo")– Entry into Istanbul Airport, one of the world’s largest duty-free markets, reinforces KT&G’s global brand footprint SEOUL, South Korea, Aug. 10, 2026 /PRNewswire/ — KT&G (KRX: 033780) announced the launch of its global brand ESSE at the duty-free shops of Istanbul Airport in Türkiye. [![< KT&G products on display at the tobacco store in Istanbul Airport Duty Free >](https://mmx.prnasia.com/media/MS1965002/20260805215103EDT_image_1.jpg?id=OA2849361&p=medium600 "< KT&G products on display at the tobacco store in Istanbul Airport Duty Free >")](https://mmx.prnasia.com/media/MS1965002/20260805215103EDT_image_1.jpg?id=OA2849361&p=medium600) < KT&G products on display at the tobacco store in Istanbul Airport Duty Free > ESSE is a globally recognized brand that accounts for one-third of all super-slim cigarette sales worldwide, and is currently available in more than 90 countries. Last year, ESSE recorded approximately USD 770 million in global sales, exceeding KRW 1 trillion in annual sales, cementing its position as KT&G’s flagship global brand. The product lineup introduced at Istanbul Airport consists of five variants: ESSE Blue, ESSE Change 4mg, ESSE Himalaya, ESSE Double Shot, ESSE Change Double Orange. Istanbul Airport ranks among the world’s top airports by annual passenger volume, serving as a major global aviation hub connecting Europe, the Middle East, and Asia. Last year, the airport welcomed approximately 84 million visitors and serves as one of Türkiye’s key international gateways, making it an important hub in one of the world’s largest duty-free markets. KT&G had previously entered the Turkish duty-free market in June of last year, launching five ESSE variants at Antalya Airport. With this latest entry into Istanbul Airport, the company has further expanded its duty-free distribution network in Türkiye and strengthened its engagement with international travelers. Going forward, KT&G plans to continuously expand its presence across global duty-free channels, centered on the ESSE brand, to enhance its business competitiveness and brand influence worldwide. "This entry into Istanbul Airport duty-free represents a significant opportunity for consumers from around the world to experience KT&G products," said a KT&G spokesperson. "We will continue to expand our business through major global airports and duty-free channels, and further strengthen our competitiveness in the global market." KT&G holds a leading position in South Korea’s NGP (Next-Generation Products), health functional food sector, and combustible cigarette markets. The company has grown into a global enterprise, selling more than 870 brands in approximately 148 countries. [Source link ](http://www.prnasia.com/story/archive/5020592_AE20592_0?rand=89749) ``` This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network ``` ##### You May Also Like [](https://thailandbusinessnews.net/press-release/sigenergy-arausol-and-memodo-realize-germanys-largest-dc-coupled-pv-plant-with-decentralized-storage/) ![Sigenergy, Arausol and Memodo realize Germany's largest DC-coupled PV plant with decentralized storage](https://i0.wp.com/mma.prnasia.com/media2/2953745/SigenStack.jpg?resize=260%2C140&ssl=1 "Sigenergy, Arausol and Memodo realize Germany's largest DC-coupled PV plant with decentralized storage") - [Press Release](https://thailandbusinessnews.net/category/press-release/) ## Sigenergy, Arausol and Memodo realize Germany's largest DC-coupled PV plant with decentralized storage SHANGHAI and SCHORNDORF, Germany, April 10, 2026 /PRNewswire/ — Sigenergy, a leading energy… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - April 10, 2026 [](https://thailandbusinessnews.net/press-release/wimi-develops-a-new-design-solution-for-simulating-quantum-computing-concepts-using-fpga/) ## WiMi Develops a New Design Solution for Simulating Quantum Computing Concepts Using FPGA BEIJING, Dec. 17, 2024 /PRNewswire/ — WiMi Hologram Cloud Inc. (NASDAQ: WiMi)… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - December 17, 2024 [](https://thailandbusinessnews.net/press-release/rosti-partners-with-idc-to-bring-innovative-medical-device-design-and-manufacturing-capabilities/) ![ROSTI partners with IDC to bring innovative medical device design and manufacturing capabilities](https://i0.wp.com/r2.thailandbusinessnews.net/2025/10/Yifei_Dai_Managing_Director_Industrial_Design_Consultancy__IDC__Pat_Williams.jpg?resize=260%2C140&ssl=1 "ROSTI partners with IDC to bring innovative medical device design and manufacturing capabilities") - [Press Release](https://thailandbusinessnews.net/category/press-release/) ## ROSTI partners with IDC to bring innovative medical device design and manufacturing capabilities SHANGHAI, Oct. 16, 2025 /PRNewswire/ — A report from Ringiertrade. MedTec China 2025,… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - October 16, 2025 ##### Most Read - [![Chubb Wealth Debuts Evergreen Private Markets Fund Series with S64](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/chubb-wealth-debuts-evergreen-private-markets-fund-series-with-s64/ "Chubb Wealth Debuts Evergreen Private Markets Fund Series with S64") [Chubb Wealth Debuts Evergreen Private Markets Fund Series with S64](https://thailandbusinessnews.net/press-release/chubb-wealth-debuts-evergreen-private-markets-fund-series-with-s64/ "Chubb Wealth Debuts Evergreen Private Markets Fund Series with S64") - [![Adecco Group announces Salesforce's Agentforce Coworker rollout across 40 countries](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/adecco-group-announces-salesforces-agentforce-coworker-rollout-across-40-countries/ "Adecco Group announces Salesforce's Agentforce Coworker rollout across 40 countries") [Adecco Group announces Salesforce's Agentforce Coworker rollout across 40 countries](https://thailandbusinessnews.net/press-release/adecco-group-announces-salesforces-agentforce-coworker-rollout-across-40-countries/ "Adecco Group announces Salesforce's Agentforce Coworker rollout across 40 countries") - [![JBD Launches the "Roadrunner" Platform: MicroLED Microdisplays with 2.5-μm Pixel Pitch](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/jbd-launches-the-roadrunner-platform-microled-microdisplays-with-2-5-%ce%bcm-pixel-pitch/ "JBD Launches the "Roadrunner" Platform: MicroLED Microdisplays with 2.5-μm Pixel Pitch") [JBD Launches the "Roadrunner" Platform: MicroLED Microdisplays with 2.5-μm Pixel Pitch](https://thailandbusinessnews.net/press-release/jbd-launches-the-roadrunner-platform-microled-microdisplays-with-2-5-%ce%bcm-pixel-pitch/ "JBD Launches the "Roadrunner" Platform: MicroLED Microdisplays with 2.5-μm Pixel Pitch") - [![Agoda Reveals Sustained Intra-Regional Travel Interest Across Southeast Asia](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/agoda-reveals-sustained-intra-regional-travel-interest-across-southeast-asia/ "Agoda Reveals Sustained Intra-Regional Travel Interest Across Southeast Asia") [Agoda Reveals Sustained Intra-Regional Travel Interest Across Southeast Asia](https://thailandbusinessnews.net/press-release/agoda-reveals-sustained-intra-regional-travel-interest-across-southeast-asia/ "Agoda Reveals Sustained Intra-Regional Travel Interest Across Southeast Asia") - [![INVT to Showcase Power and Liquid-Cooling Solutions for Data Center Modernization at Data Centre World Asia 2026](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/invt-to-showcase-power-and-liquid-cooling-solutions-for-data-center-modernization-at-data-centre-world-asia-2026/ "INVT to Showcase Power and Liquid-Cooling Solutions for Data Center Modernization at Data Centre World Asia 2026") [INVT to Showcase Power and Liquid-Cooling Solutions for Data Center Modernization at Data Centre World Asia 2026](https://thailandbusinessnews.net/press-release/invt-to-showcase-power-and-liquid-cooling-solutions-for-data-center-modernization-at-data-centre-world-asia-2026/ "INVT to Showcase Power and Liquid-Cooling Solutions for Data Center Modernization at Data Centre World Asia 2026") - [![Triton Uranium Advances Atlas Project, Reports Exploration Target of 46.56 Million Pounds of Uranium](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/triton-uranium-advances-atlas-project-reports-exploration-target-of-46-56-million-pounds-of-uranium/ "Triton Uranium Advances Atlas Project, Reports Exploration Target of 46.56 Million Pounds of Uranium") [Triton Uranium Advances Atlas Project, Reports Exploration Target of 46.56 Million Pounds of Uranium](https://thailandbusinessnews.net/press-release/triton-uranium-advances-atlas-project-reports-exploration-target-of-46-56-million-pounds-of-uranium/ "Triton Uranium Advances Atlas Project, Reports Exploration Target of 46.56 Million Pounds of Uranium") ##### Subscribe via Email Enter your email address to subscribe and receive notifications of new posts by email. Email Address Subscribe [](https://thailandbusinessnews.net/press-release/a-robust-adjusted-ebit-margin-of-18-8-driven-by-solid-organic-revenue-growth-of-7-4/) ![A robust adjusted EBIT margin of 18.8%, driven by solid organic revenue growth of 7.4%](https://i0.wp.com/mmx.prnasia.com/media/MS1988977/VBD_01.jpg?resize=260%2C140&ssl=1 "A robust adjusted EBIT margin of 18.8%, driven by solid organic revenue growth of 7.4%") ## A robust adjusted EBIT margin of 18.8%, driven by solid organic revenue growth of 7.4% PARIS, Sept. 18, 2026 /PRNewswire/ — Virbac Headquarters, Carros, France H1… [](https://thailandbusinessnews.net/press-release/tdh-holdings-announces-its-annual-general-meeting-of-shareholders-will-be-held-on-november-10-2026/) ## TDH Holdings Announces its Annual General Meeting of Shareholders will be Held on November 10, 2026 BEIJING, Sept. 18, 2026 /PRNewswire/ — TDH Holdings, Inc. (NASDAQ: PETZ)… [](https://thailandbusinessnews.net/press-release/advancion-releases-2025-sustainability-report-safe-by-choice-sustainable-by-design/) ## ADVANCION RELEASES 2025 SUSTAINABILITY REPORT: "SAFE BY CHOICE. SUSTAINABLE BY DESIGN." Advancion’s fifth annual report highlights the Company’s progress in… [](https://thailandbusinessnews.net/press-release/aml-rightsource-recognized-with-cobrasight-award-for-digital-asset-compliance-expertise/) ![AML RightSource Recognized with CobraSight Award for Digital Asset Compliance Expertise](https://i0.wp.com/mmx.prnasia.com/media/MS1556422/AML-RightSource-Logo.jpg?resize=260%2C140&ssl=1 "AML RightSource Recognized with CobraSight Award for Digital Asset Compliance Expertise") ## AML RightSource Recognized with CobraSight Award for Digital Asset Compliance Expertise Industry recognition highlights AML RightSource’s expertise in helping…