HONG KONG, Sept. 3, 2026 /PRNewswire/ — The 41st ITE (Leisure) and 22nd ITE-MICE will take place from June 10–13, 2027 at Hong Kong Convention & Exhibition Centre, with separate B2B and B2C days, connecting global exhibitors with serious buyers and affluent travelers from the Greater Bay Area (GBA) and beyond.
Photos: ITE Hong Kong 2026 in Action – (Top Left) Trade Buyers & Visitors register for free admission on trade days (Top Right) Business Matching facilitates buyers meeting sellers (Bottom Left) Trade Delegation from a GBA city in Guangdong (Bottom Right) Seminar on Public Day packed with audiences
Why the GBA matters: With core cities like Hong Kong, Shenzhen and Guangzhou, the GBA remains an economic powerhouse. Its GDP of US$2.15 trillion makes it the world’s 10th largest economy, while Hong Kong, home to 40% of GBA’s high-net-worth families (RMB10 million+), alone spent US$30.3 billion on outbound travel in 2025, with residents making 15.7 departures per capita annually.
At ITE Hong Kong, two out of every three trade buyers come from this region – the most direct and cost-effective entry point into China’s premium travel market.
ITE2026 – the 40th anniversary edition – featured 602 exhibitors from 69 countries/regions and drew 8,442 trade buyers (20% from Guangdong, 16% from other Chinese provinces and 17% from other Asian markets). Trade visitors included 54% travel agents and 22% MICE professionals. Public attendance exceeded 74,000 frequent and affluent travelers: 75% took multiple holidays in 2025 and 63% plan higher travel budgets in 2026.
The fair enjoyed strong official support: Hong Kong SAR’s Chief Executive delivered a welcoming message, and China’s Ministry of Culture & Tourism organized its largest pavilion with hundreds of exhibitors from 20 participating provinces and municipalities including Beijing and Shanghai.
Watch ITE Hong Kong 2026 Video: https://youtu.be/vkzHZzimQiE?si=lpHOfheXBsMmcmRV
Pre- and post-show online interest was strong: 881,102 visits to ITE’s trade website www.itehk.com from March to July 2026 – peaking at 290,670 in June.
ITE’s B2B program includes Business Matching (buyers seated by markets, exhibitors come to them), KOL networking session, and rentable in-hall meeting rooms for hosting workshops or presentations.
The B2C program features over 100 seminars (many by KOLs, drawing 200+ attendees), themed displays (e.g., ICE/SNOW pavilion), and Junior KOL Catwalk – attracting young affluent parents and their children. Exhibitors can apply for a free 25-minute seminar session, or engage visitors at their booth with photo opportunities and games.
Exhibitors may sell directly to public visitors – ITE survey found 43% were interested in booking and paying on-site via mobile – subject to compliance with local laws.
Booth rental starts from US$480/SQM (raw space) and US$530/SQM (shell scheme). Inquiries: www.itehk.com | WhatsApp +852-94008444 | travel@tkshk.com | WeChat: ite_hongkong
This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network
