iQIYI's 'Action Master' Season Unveils Diverse Charm of Martial Arts Films - Thailand PR News - [Banking](https://thailandbusinessnews.net/category/banking/) - [Companies](https://thailandbusinessnews.net/category/companies/) - [Economy](https://thailandbusinessnews.net/category/economy/) - [Press Releases](https://thailandbusinessnews.net/category/press-release/) - [PR Newswire](https://thailandbusinessnews.net/pr-newswire-updates/) - [Tech](https://thailandbusinessnews.net/category/tech/) - [Tourism](https://thailandbusinessnews.net/category/tourism/) - [Press Release](https://thailandbusinessnews.net/category/press-release/) # iQIYI's 'Action Master' Season Unveils Diverse Charm of Martial Arts Films ##### Up next ![ESR Group Delivers Growth in AUM and Fund Management EBITDA on the Back of Strong Operating Performance](https://i0.wp.com/thailandbusinessnews.net/wp-content/uploads/2023/10/AZ-Asia-Pacific-partners-with-Green-Radar-to-enhance-its-email.jpeg?resize=200%2C110&ssl=1 "ESR Group Delivers Growth in AUM and Fund Management EBITDA on the Back of Strong Operating Performance") [](https://thailandbusinessnews.net/press-release/esr-group-delivers-growth-in-aum-and-fund-management-ebitda-on-the-back-of-strong-operating-performance/) ###### [ESR Group Delivers Growth in AUM and Fund Management EBITDA on the Back of Strong Operating Performance](https://thailandbusinessnews.net/press-release/esr-group-delivers-growth-in-aum-and-fund-management-ebitda-on-the-back-of-strong-operating-performance/) Published on 21 March 2024 ##### Author ##### [ CISION PRNewswire ](https://thailandbusinessnews.net/author/cision/) ##### Tags - [PRNewswire](https://thailandbusinessnews.net/tag/prnewswire/) ![](https://mma.prnasia.com/media2/1802392/iQIYI_New_Logo_Logo.jpg?p=medium600 "logo") Innovative Multi-line Distribution Model Optimizes Audience Targeting BEIJING, March 21, 2024 /PRNewswire/ — iQIYI, an innovative market-leading online entertainment service in China, has recently concluded the first season of ‘Action Master,’ showcasing the multifaceted allure of action movies. Throughout the season, iQIYI released four premium action films including Blocking the Horse, Eye for an Eye 2, Hunt the Wicked, and The Wild Blade of Strangers. These films not only pay homage to the venerable tradition of martial arts culture but also explore its contemporary relevance and novel expressions, while pioneering a groundbreaking multi-line distribution model for such movies. Diverse Interpretations of Martial Art Chivalry The ‘Action Master’ Season films by iQIYI offer a captivating and culturally rich experience for audiences of all ages and tastes. Seamlessly blending traditional elements such as Chinese classical opera, oriental aesthetics, and martial arts tales, these films showcase the vibrant diversity of action and martial arts cinema. Going beyond conventional storytelling, they introduce innovative narrative backgrounds, captivating action sequences, dynamic storytelling techniques, and compelling character development. [![](https://mma.prnasia.com/media2/2368269/image_981876_29446166.jpg?p=medium600)](https://mma.prnasia.com/media2/2368269/image_981876_29446166.html) Featuring unique oriental action aesthetics, Eye for an Eye 2 continues the story of the blind swordsman and elevates the genre with upgraded action scenes, character arcs, and narrative styles, redefining chivalry for modern audiences. The movie bagged RMB 2.79 million at the box office and scored a record-high rating of 9.7 on iQIYI on the premiere day. Meanwhile, Blocking the Horse draws inspiration from the traditional opera, presenting a visual feast of culture and innovation as it follows a family’s quest to reclaim their legendary sword, blending humor and suspense in a riveting adventure. Additionally, The Wild Blade of Strangers unfolds against the tumultuous backdrop of ancient China, telling a gripping tale of unbreakable righteousness amidst the conspiracies of the Prince of QI, while Hunt the Wicked offers a modern interpretation of martial arts culture, starring powerhouse actors in a narrative filled with real stakes, hardcore action, and a high-octane showdown between good and evil. In addition to the action movies, iQIYI has also introduced numerous martial arts series in recent years, including Mysterious Lotus Casebook, The Ingenious One, Pledge of Allegiance, and Strange Tales of Tang Dynasty. Renowned Wuxia novelist Louis Leung-yung CHA, better known as Jin Yong, once defined the essence of martial arts chivalry as "being a hero for the country and the people." Today, this spirit is imbued with new contemporary significance, according to industry insiders. "Even though the era of purely action-packed martial arts films has passed its prime, martial arts, when combined with other cinematic elements, will undoubtedly undergo a renaissance, breathing new life into the genre," stated Hu GUO, director of Mysterious Lotus Casebook, in a recent interview. Multi-line Distribution Addresses Diverse Interests Notably, through both cinema screens as well as online platform, The Wild Blade of Strangers successfully reaches to more audiences, allowing its stunning action and martial arts aesthetics to meet audiences on the grand scale of cinema. The multi-line distribution model enables film producers and theaters to tailor film presentations to the characteristics of the film and the preferences of specific audiences, moving from a one-size-fits-all approach to a market-driven, flexible strategy that caters to the varied tastes of Chinese filmgoers. Liangwen LI, a producer at iQIYI, shared that The Wild Blade of Strangers was initially targeted for release in iQIYI’s Cloud Cinema, later expanding to include a theatrical release, and attracted overwhelming interest from over 6,000 cinemas. Film director Wei LI added that the eagerness of so many cinemas to show the film proves a significant persisting audience for martial arts films and a desire to experience them in theaters. Yu GONG, Founder and CEO of iQIYI, also believes that the cinema’s winner-takes-all effect does not foster diversity among creators or meet the various demands of audiences, while multi-line distribution promotes a broader content offering and supports the long-term development of the industry, allowing for the production of more films that cater to the demands of internet users. CONTACT: iQIYI Press, [Source link ](https://www.prnasia.com/story/archive/4367472_AE67472_0?rand=89749) ``` This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network ``` ##### You May Also Like [](https://thailandbusinessnews.net/press-release/pricing-plan-from-done-aims-to-make-diagnosis-and-treatment-of-adhd-more-accessible-and-affordable/) ![Pricing plan from Done aims to make diagnosis and treatment of ADHD more accessible and affordable](https://i0.wp.com/thailandbusinessnews.net/wp-content/uploads/2024/06/image_5028453_16581930.jpg?resize=260%2C140&ssl=1 "Pricing plan from Done aims to make diagnosis and treatment of ADHD more accessible and affordable") - [Press Release](https://thailandbusinessnews.net/category/press-release/) ## Pricing plan from Done aims to make diagnosis and treatment of ADHD more accessible and affordable SAN FRANCISCO, June 5, 2024 /PRNewswire/ — Healthcare can be a significant… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - June 5, 2024 [](https://thailandbusinessnews.net/press-release/hyundai-motor-group-earns-16-iihs-2026-top-safety-awards/) ![Hyundai Motor Group Earns 16 IIHS 2026 Top Safety Awards](https://i0.wp.com/mma.prnasia.com/media2/2943934/mk01.jpg?resize=260%2C140&ssl=1 "Hyundai Motor Group Earns 16 IIHS 2026 Top Safety Awards") - [Press Release](https://thailandbusinessnews.net/category/press-release/) ## Hyundai Motor Group Earns 16 IIHS 2026 Top Safety Awards Hyundai Motor Group received 15 TOP SAFETY PICK+ (TSP+) awards and one… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - March 27, 2026 [](https://thailandbusinessnews.net/press-release/say-hello-to-eternal-youth-with-hydrogen-power/) ![Say Hello to Eternal Youth with Hydrogen Power](https://i0.wp.com/thailandbusinessnews.net/wp-content/uploads/2023/11/Say-Hello-to-Eternal-Youth-with-Hydrogen-Power.PNG?resize=260%2C140&ssl=1 "Say Hello to Eternal Youth with Hydrogen Power") - [Lifestyle](https://thailandbusinessnews.net/category/lifestyle/) - [Press Release](https://thailandbusinessnews.net/category/press-release/) ## Say Hello to Eternal Youth with Hydrogen Power Say Hello to Eternal Youth with Hydrogen Power false In the last… - [VRITIMES](https://thailandbusinessnews.net/author/vritimes/ "View all posts by VRITIMES") - November 8, 2023 ##### Most Read - [![DBS Hong Kong Partners with Visa, Preface to empower Customers with AI Readiness skills, for the Future of Intelligent Payments](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/dbs-hong-kong-partners-with-visa-preface-to-empower-customers-with-ai-readiness-skills-for-the-future-of-intelligent-payments/ "DBS Hong Kong Partners with Visa, Preface to empower Customers with AI Readiness skills, for the Future of Intelligent Payments") [DBS Hong Kong Partners with Visa, Preface to empower Customers with AI Readiness skills, for the Future of Intelligent Payments](https://thailandbusinessnews.net/press-release/dbs-hong-kong-partners-with-visa-preface-to-empower-customers-with-ai-readiness-skills-for-the-future-of-intelligent-payments/ "DBS Hong Kong Partners with Visa, Preface to empower Customers with AI Readiness skills, for the Future of Intelligent Payments") - [![Piramal Pharma Limited Completes Acquisition of Controlling Stake in Yapan Bio Private Limited](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/piramal-pharma-limited-completes-acquisition-of-controlling-stake-in-yapan-bio-private-limited/ "Piramal Pharma Limited Completes Acquisition of Controlling Stake in Yapan Bio Private Limited") [Piramal Pharma Limited Completes Acquisition of Controlling Stake in Yapan Bio Private Limited](https://thailandbusinessnews.net/press-release/piramal-pharma-limited-completes-acquisition-of-controlling-stake-in-yapan-bio-private-limited/ "Piramal Pharma Limited Completes Acquisition of Controlling Stake in Yapan Bio Private Limited") - [![ZTO Reports Second Quarter 2026 Unaudited Financial Results](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/zto-reports-second-quarter-2026-unaudited-financial-results/ "ZTO Reports Second Quarter 2026 Unaudited Financial Results") [ZTO Reports Second Quarter 2026 Unaudited Financial Results](https://thailandbusinessnews.net/press-release/zto-reports-second-quarter-2026-unaudited-financial-results/ "ZTO Reports Second Quarter 2026 Unaudited Financial Results") - [![Everest Medicines Announces Interim Results for First Half of 2026](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/everest-medicines-announces-interim-results-for-first-half-of-2026/ "Everest Medicines Announces Interim Results for First Half of 2026") [Everest Medicines Announces Interim Results for First Half of 2026](https://thailandbusinessnews.net/press-release/everest-medicines-announces-interim-results-for-first-half-of-2026/ "Everest Medicines Announces Interim Results for First Half of 2026") - [![GSK's Blenrep (belantamab mafodotin) combinations approved in Singapore for treatment of relapsed/refractory multiple myeloma](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/gsks-blenrep-belantamab-mafodotin-combinations-approved-in-singapore-for-treatment-of-relapsed-refractory-multiple-myeloma/ "GSK's Blenrep (belantamab mafodotin) combinations approved in Singapore for treatment of relapsed/refractory multiple myeloma") [GSK's Blenrep (belantamab mafodotin) combinations approved in Singapore for treatment of relapsed/refractory multiple myeloma](https://thailandbusinessnews.net/press-release/gsks-blenrep-belantamab-mafodotin-combinations-approved-in-singapore-for-treatment-of-relapsed-refractory-multiple-myeloma/ "GSK's Blenrep (belantamab mafodotin) combinations approved in Singapore for treatment of relapsed/refractory multiple myeloma") - [![QNET Unveils New Leadership Team to Accelerate Growth and Shape the Future of Direct Selling](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/qnet-unveils-new-leadership-team-to-accelerate-growth-and-shape-the-future-of-direct-selling/ "QNET Unveils New Leadership Team to Accelerate Growth and Shape the Future of Direct Selling") [QNET Unveils New Leadership Team to Accelerate Growth and Shape the Future of Direct Selling](https://thailandbusinessnews.net/press-release/qnet-unveils-new-leadership-team-to-accelerate-growth-and-shape-the-future-of-direct-selling/ "QNET Unveils New Leadership Team to Accelerate Growth and Shape the Future of Direct Selling") ##### Subscribe via Email Enter your email address to subscribe and receive notifications of new posts by email. Email Address Subscribe [](https://thailandbusinessnews.net/press-release/dcai-and-corti-launch-sovereign-ai-control-layer-for-european-enterprises-trifork-first-to-adopt-as-implementation-partner/) ## DCAI and Corti Launch Sovereign AI Control Layer for European Enterprises – Trifork First to Adopt as Implementation Partner New platform combines Europe’s sovereign AI infrastructure with healthcare-grade… [](https://thailandbusinessnews.net/press-release/bybit-launches-ai-future-city-campaign-connecting-ai-market-themes-with-tradfi-perpetuals/) ![Bybit Launches AI Future City Campaign Connecting AI Market Themes With TradFi Perpetuals](https://i0.wp.com/mmx.prnasia.com/media/MS1971655/Bybit-Updated-Logo_18-Aug-2026.jpg?resize=260%2C140&ssl=1 "Bybit Launches AI Future City Campaign Connecting AI Market Themes With TradFi Perpetuals") ## Bybit Launches AI Future City Campaign Connecting AI Market Themes With TradFi Perpetuals DUBAI, UAE, Aug. 20, 2026 /PRNewswire/ — Bybit, the world’s… [](https://thailandbusinessnews.net/press-release/eightco-holdings-nasdaq-orbs-reports-total-holdings-of-approximately-389-million-includes-openai-beast-industries-more-than-16000-eth-and-nearly-302-million-wld-tokens/) ![Eightco Holdings (NASDAQ: ORBS) Reports Total Holdings of Approximately 9 Million, Includes OpenAI, Beast Industries, More Than 16,000 ETH and Nearly 302 Million WLD Tokens](https://i0.wp.com/mmx.prnasia.com/media/MS695659/Eightco-Logo.jpg?resize=260%2C140&ssl=1 "Eightco Holdings (NASDAQ: ORBS) Reports Total Holdings of Approximately 9 Million, Includes OpenAI, Beast Industries, More Than 16,000 ETH and Nearly 302 Million WLD Tokens") ## Eightco Holdings (NASDAQ: ORBS) Reports Total Holdings of Approximately $389 Million, Includes OpenAI, Beast Industries, More Than 16,000 ETH and Nearly 302 Million WLD Tokens Eightco repurchased 14 million shares of common stock in the past two… [](https://thailandbusinessnews.net/press-release/sands-china-wins-two-pata-gold-awards/) ![Sands China Wins Two PATA Gold Awards](https://i0.wp.com/mmx.prnasia.com/media/MS1973022/20260820060504EDT_image_5.jpg?resize=260%2C140&ssl=1 "Sands China Wins Two PATA Gold Awards") ## Sands China Wins Two PATA Gold Awards The company’s social inclusion and cultural publishing initiatives garner…