IBM Study: Gen AI Will Elevate Financial Performance of Banks in 2025 - Thailand PR News - [Banking](https://thailandbusinessnews.net/category/banking/) - [Companies](https://thailandbusinessnews.net/category/companies/) - [Economy](https://thailandbusinessnews.net/category/economy/) - [Press Releases](https://thailandbusinessnews.net/category/press-release/) - [PR Newswire](https://thailandbusinessnews.net/pr-newswire-updates/) - [Tech](https://thailandbusinessnews.net/category/tech/) - [Tourism](https://thailandbusinessnews.net/category/tourism/) - [Banking](https://thailandbusinessnews.net/category/banking/) - [Press Release](https://thailandbusinessnews.net/category/press-release/) # IBM Study: Gen AI Will Elevate Financial Performance of Banks in 2025 ##### Up next ###### [FY Ads Singapore: Powering PS Café's Success with Strategic Xiaohongshu Marketing and Meituan Dianping Marketing](https://thailandbusinessnews.net/press-release/fy-ads-singapore-powering-ps-cafes-success-with-strategic-xiaohongshu-marketing-and-meituan-dianping-marketing/) Published on 05 February 2025 ##### Author ##### [ CISION PRNewswire ](https://thailandbusinessnews.net/author/cision/) ##### Tags - [PRNewswire](https://thailandbusinessnews.net/tag/prnewswire/) Initiatives are maturing from pilots and proofs of concept to targeted, enterprise-wide strategies ARMONK, N.Y., Feb. 5, 2025 /PRNewswire/ — IBM (NYSE: [IBM](https://www.ibm.com/investor)) today released its annual expectations for technology and transformation in the global financial services industry in the year ahead in the [IBM Institute for Business Value 2025 Outlook for Banking and Financial Markets](https://ibm.co/2025-banking-financial-markets-outlook). [![2025 Global Outlook for Banking and Financial Markets](https://mma.prnasia.com/media2/2612992/IBM.jpg?p=medium600 "2025 Global Outlook for Banking and Financial Markets")](https://mma.prnasia.com/media2/2612992/IBM.jpg?p=medium600) 2025 Global Outlook for Banking and Financial Markets Key Insights Gen AI adoption is set to soar. Only 8% of banks were developing generative AI systematically in 2024, and 78% had a tactical approach. As banks move from pilots to execution, more are redefining their strategic approach to service expansion, including agentic AI. Steady banking convergence is giving way to contrasting financial performance. Re-imagining the business model/processes and, importantly, execution will separate the winners from the rest. 60% of banking CEOs surveyed acknowledge they must accept some level of risk to harness automation advantages and enhance competitiveness.1 While over 16% of clients worldwide are comfortable with a branchless, fully digital bank as their primary banking relationship, competition is shifting from mass market digital offers to higher-value services, including embedded finance and advisory services to affluent investors and small and medium-size enterprises (SMEs). "We are seeing a significant shift in how generative AI is being deployed across the banking industry as institutions shift from broad experimentation to a strategic enterprise approach that prioritizes targeted applications of this powerful technology," said Shanker Ramamurthy, IBM Consulting’s Global Managing Director Banking & Financial Markets. "As banks and other financial institutions around the world gear up for a pivotal year of investing in transformation, technology, and talent, we anticipate their efforts coalescing around initiatives using generative AI to level up customer experience, boost operational efficiency, reduce risks and modernize IT infrastructure." The report shares insights from analysis of industry C-suite leader sentiment, bank customer behavior and economic data from eight major markets—the United States, Canada, European Union, United Kingdom, Japan, China, India, and Japan–and what financial institutions and their ecosystem partners can glean from the trends. For additional perspective and to download the full report, visit . 1\. 6 Hard Truths CEOs Must Face: How to Leap Forward with Courage and Conviction in the Generative AI Era. IBM Institute for Business Value. May 2024. IBM is a leading provider of enterprise AI, hybrid cloud architecture, security and ESG insights to the global financial services sector. Its deep industry expertise, extensive portfolio of services and solutions, and its robust ecosystem of fintech partners, empower collaboration, innovation, and creation with clients. As a trusted partner to banks, insurers, capital markets and payments providers, IBM guides financial institutions on all stages of their digital transformation journeys through IBM Consulting and delivers the proven infrastructure, software, and services they need through IBM Technology. For more information, visit [www.ibm.com/industries/banking-financial-markets](https://www.ibm.com/industries/banking-financial-markets). The IBM Institute for Business Value, IBM’s thought leadership think tank, combines global research and performance data with expertise from industry thinkers and leading academics to deliver insights that make business leaders smarter. For more world-class thought leadership, visit [www.ibm.com/ibv](http://www.ibm.com/ibv). About IBMIBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit [www.ibm.com](http://www.ibm.com/) for more information. Media Contact Mary Ellen HigginsIBM Global Financial Services Industry External Communications781.789.1911 [![IBM Corporation logo.](https://mma.prnasia.com/media2/2319830/IBM_LOGO_1.jpg?p=medium600 "IBM Corporation logo.")](https://mma.prnasia.com/media2/2319830/IBM_LOGO_1.jpg?p=medium600) IBM Corporation logo. [Source link ](https://www.prnasia.com/story/archive/4611794_AE11794_0?rand=89749) ``` This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network ``` ##### You May Also Like [](https://thailandbusinessnews.net/press-release/xinhua-silk-road-chinese-tea-embraces-new-opportunities-shared-by-the-world/) ![Xinhua Silk Road: Chinese tea embraces new opportunities shared by the world](https://i0.wp.com/mma.prnasia.com/media2/2850400/image_1.jpg?resize=260%2C140&ssl=1 "Xinhua Silk Road: Chinese tea embraces new opportunities shared by the world") - [Press Release](https://thailandbusinessnews.net/category/press-release/) ## Xinhua Silk Road: Chinese tea embraces new opportunities shared by the world BEIJING, Dec. 22, 2025 /PRNewswire/ — China’s tea industry is shifting from a… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - December 22, 2025 [](https://thailandbusinessnews.net/press-release/hyundai-capital-australia-obtains-its-first-credit-rating-of-a-from-sp-global-ratings/) ## Hyundai Capital Australia Obtains Its First Credit Rating of 'A-' from S&P Global Ratings SEOUL, South Korea, March 24, 2025 /PRNewswire/ — Hyundai Capital Services ("Hyundai… - 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