Grains of Truth 2024 – Global Insights on Healthy and Sustainable Food Systems - Thailand PR News - [Banking](https://thailandbusinessnews.net/category/banking/) - [Companies](https://thailandbusinessnews.net/category/companies/) - [Economy](https://thailandbusinessnews.net/category/economy/) - [Press Releases](https://thailandbusinessnews.net/category/press-release/) - [PR Newswire](https://thailandbusinessnews.net/pr-newswire-updates/) - [Tech](https://thailandbusinessnews.net/category/tech/) - [Tourism](https://thailandbusinessnews.net/category/tourism/) - [Press Release](https://thailandbusinessnews.net/category/press-release/) # Grains of Truth 2024 – Global Insights on Healthy and Sustainable Food Systems ##### Up next ![WEEX Completes First-Ever Burn 0 Million Worth of WXT, Reducing Supply by 40% — Could WXT Be the Next 100x Gem?](https://i0.wp.com/r2.thailandbusinessnews.net/2025/01/WEEX.jpg?resize=200%2C110&ssl=1 "WEEX Completes First-Ever Burn 0 Million Worth of WXT, Reducing Supply by 40% — Could WXT Be the Next 100x Gem?") [](https://thailandbusinessnews.net/press-release/weex-completes-first-ever-burn-120-million-worth-of-wxt-reducing-supply-by-40-could-wxt-be-the-next-100x-gem/) ###### [WEEX Completes First-Ever Burn $120 Million Worth of WXT, Reducing Supply by 40% — Could WXT Be the Next 100x Gem?](https://thailandbusinessnews.net/press-release/weex-completes-first-ever-burn-120-million-worth-of-wxt-reducing-supply-by-40-could-wxt-be-the-next-100x-gem/) Published on 30 January 2025 ##### Author ##### [ CISION PRNewswire ](https://thailandbusinessnews.net/author/cision/) ##### Tags - [PRNewswire](https://thailandbusinessnews.net/tag/prnewswire/) Unlocking the Potential of Plant-Based Diets: Overcoming Barriers of Cost and Taste OSLO, Norway, Jan. 30, 2025 /PRNewswire/ — The Grains of Truth 2024 report, released today by [EAT](https://eatforum.org/) and [GlobeScan](https://globescan.com/), reveals a mixed picture of progress towards a plant-based future. While 68% of people globally express a desire to eat more plant-based foods, only 20% do so regularly, down from 23% in 2023. This disparity underscores the need to address persistent barriers such as food affordability, flavor, and accessibility to accelerate the shift towards healthy and sustainable diets that support people and planet. The report, based on insights from over 30,000 consumers across 31 markets, reveals that economic pressures, particularly rising food costs, are major obstacles. Price is the biggest hurdle, cited by 42% of respondents, while 35% are deterred by flavor. This is particularly true in North America and Europe, where affordability is a critical barrier. In the Asia-Pacific region, concerns about nutritional adequacy are prominent. Generational divides are also evident. Millennials, especially those with children, show the most enthusiasm for plant-based diets, yet affordability and convenience remain challenges. Baby boomers prioritize healthy eating but are often hesitant due to concerns about taste and texture. Despite these challenges, the report underscores the potential of plant-based diets to contribute to sustainability and health goals. 69% of respondents believe reducing meat consumption benefits the world, with health as the primary driver. However, financial considerations now outweigh animal welfare as a motivator for dietary change, reflecting the economic pressures faced by consumers. Dr. Gunhild Stordalen, EAT Co-founder and Executive Chair, emphasized the need for bold action. "This report underscores the urgency of action. We need a food system where plant-based diets are not just a choice, but an accessible and appealing reality for everyone." Chris Coulter, GlobeScan CEO, added, "This is a crucial moment in our global dietary shift. Consumers are ready for change, but barriers like price, convenience, flavor, and trust remain. By uniting governments, food producers, and consumers, we can overcome these challenges." The report shows the potential for dietary change but stresses the need for action. This includes subsidies, product innovation to improve plant-based foods, and public education. With the right steps, we can create a healthy, sustainable and equitable food system. To download the full report, visit [here.](https://eatforum.org/initiatives/grains-of-truth/grains-of-truth-2024/) Contact:Iain Shepherd, Chief Communications Officer – [Source link ](https://www.prnasia.com/story/archive/4604993_AE04993_0?rand=89749) ``` This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network ``` ##### You May Also Like [](https://thailandbusinessnews.net/press-release/0x-to-power-swap-liquidity-and-cross-chain-access-on-robinhood-chain-at-launch/) ![0x to Power Swap Liquidity and Cross-Chain Access on Robinhood Chain at Launch](https://i0.wp.com/mma.prnasia.com/media2/1671666/0x_Logo_Black_Logo.jpg?resize=260%2C140&ssl=1 "0x to Power Swap Liquidity and Cross-Chain Access on Robinhood Chain at Launch") - [Press Release](https://thailandbusinessnews.net/category/press-release/) ## 0x to Power Swap Liquidity and Cross-Chain Access on Robinhood Chain at Launch 0x will support Robinhood Chain with RFQ-based liquidity for tokenized stock tokens… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - July 2, 2026 [](https://thailandbusinessnews.net/press-release/classys-nears-50000-devices-sold-globally-as-full-lineup-growth-accelerates/) ![Classys Nears 50,000 Devices Sold Globally as Full-Lineup Growth Accelerates](https://i0.wp.com/mmx.prnasia.com/media/MS1974241/20260824032754EDT_image_1.jpg?resize=260%2C140&ssl=1 "Classys Nears 50,000 Devices Sold Globally as Full-Lineup Growth Accelerates") - 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