New YouGov research* finds 58% of U.S. adults interested in adaptable, year-round outdoor lighting, as Govee builds on its No. 1 market position to bring more possibilities to American homes.
BELLEVUE, Wash., Nov. 4, 2026 /PRNewswire/ — Govee, a global leader in smart lighting, is championing a new approach to permanent outdoor lighting, moving beyond seasonal decorations to bring color, creativity, and ambiance into everyday life. Supported by new consumer research from YouGov and its No. 1** position in the U.S. household permanent outdoor lighting market, Govee is advancing a future where outdoor lighting becomes a lasting, versatile part of the home.
Govee No.1 Brand For Household Permanent Outdoor Lights In The USA
From Holiday Traditions to Everyday Experiences
Outdoor lighting has long been part of American holidays, but its appeal extends far beyond festive displays. A new nationwide consumer survey commissioned by Govee and conducted by YouGov explores Americans’ attitudes, habits, and expectations around outdoor lighting. The findings reveal that 40% want outdoor lighting to create a warm and welcoming atmosphere.
Yet the effort required to decorate can get in the way of these experiences. According to the survey, nearly three in ten (27%) find putting up and taking down holiday lights frustrating, while 21% have skipped decorating for certain occasions because of the hassle. Notably, 23% say they would decorate more often throughout the year if it required less effort.
This gap between the experiences consumers value and the effort involved highlights an opportunity for more convenient, versatile outdoor lighting. 58% of U.S. adults express interest in lighting that stays installed year-round and adapts to different occasions, offering a potential alternative to traditional seasonal decorations.
The findings highlight the potential for permanent outdoor lighting to become a more versatile part of American homes, extending its value well beyond seasonal celebrations.
Govee Is Advancing the Future of Permanent Outdoor Lighting
As consumer expectations evolve, Govee is helping shape the category through continued innovation in lighting performance, creative customization, and smart control.
Govee’s permanent outdoor lighting portfolio offers tailored solutions for different homes, lifestyles, and lighting needs:
- Govee Permanent Outdoor Lights Pro: A versatile all-rounder that combines reliable everyday illumination with customizable lighting experiences for any mood or occasion.
- Govee Permanent Outdoor Lights Prism: A flagship solution delivering powerful illumination and vibrant multicolor effects for homeowners seeking ultimate creative freedom.
- Govee Permanent Outdoor Lights 2 Pro: A design-focused solution featuring layered lighting effects that enhance architectural details and elevate home exteriors.
- Govee Permanent Outdoor Lights 2: An accessible entry into permanent outdoor lighting, bringing effortless, colorful ambiance to holidays.
According to Euromonitor, Govee is the No. 1 brand in U.S. household permanent outdoor lighting by retail sales value, based on 2025 market data.
"Outdoor lighting shouldn’t be something people enjoy only a few times a year. It has the potential to make everyday moments more welcoming, expressive, and memorable," said Eric Wu, CEO of Govee. "We believe the future of outdoor lighting is about giving people more freedom to enjoy and personalize their spaces, without the limitations of traditional seasonal decorations. That’s the direction we’re committed to advancing through innovation."
By combining consumer-driven innovation with a diverse range of smart lighting solutions, Govee continues to expand what permanent outdoor lighting can bring to American homes, making every season and every occasion an opportunity to bring spaces to life.
About Govee
Govee has been revolutionizing the smart living experience with innovative, ambient lighting solutions since 2017. From living spaces, gaming setups, and outdoor areas, Govee’s smart home tech is not just visually stunning, but also functional – transforming small everyday moments into more personalized and brighter engaging lighting experiences. Embracing the idea that users should "Life is Colorful" and push the boundaries of what lighting can do by blending design, and utility. To learn more about Govee, please visit govee.com.
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* An online omnibus survey conducted by Govee and commissioned by YouGov was fielded between October 21-26, 2026, among a sample of 2,498 U.S. adults aged 18 and older. The data was weighted to be representative of the U.S. adult population. Results reflect respondents’ self-reported attitudes and behaviors around permanent outdoor lighting. |
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** Source: Euromonitor International Co., Ltd., based on the sales value of household permanent outdoor lights in the USA across retail channels in 2025; household permanent outdoor lights refer to lighting fixtures designed for fixed, year-round installation on household building exteriors (such as eaves, facades, and decks); research completed in June 2026. |
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