ESTsoft Signs MOU with NTT and Nihon Kotsu to Deploy AI Human Services in Japanese Taxis - Thailand PR News - [Banking](https://thailandbusinessnews.net/category/banking/) - [Companies](https://thailandbusinessnews.net/category/companies/) - [Economy](https://thailandbusinessnews.net/category/economy/) - [Press Releases](https://thailandbusinessnews.net/category/press-release/) - [PR Newswire](https://thailandbusinessnews.net/pr-newswire-updates/) - [Tech](https://thailandbusinessnews.net/category/tech/) - [Tourism](https://thailandbusinessnews.net/category/tourism/) - [Press Release](https://thailandbusinessnews.net/category/press-release/) # ESTsoft Signs MOU with NTT and Nihon Kotsu to Deploy AI Human Services in Japanese Taxis ##### Up next ![Aon Appoints Joe Peiser as CEO of Risk Capital](https://i0.wp.com/mma.prnasia.com/media2/1632623/Aon_Logo_2.jpg?resize=200%2C110&ssl=1 "Aon Appoints Joe Peiser as CEO of Risk Capital") [](https://thailandbusinessnews.net/press-release/aon-appoints-joe-peiser-as-ceo-of-risk-capital/) ###### [Aon Appoints Joe Peiser as CEO of Risk Capital](https://thailandbusinessnews.net/press-release/aon-appoints-joe-peiser-as-ceo-of-risk-capital/) Published on 12 February 2026 ##### Author ##### [ CISION PRNewswire ](https://thailandbusinessnews.net/author/cision/) ##### Tags - [PRNewswire](https://thailandbusinessnews.net/tag/prnewswire/) - **Conducts PoC through next month to accelerate commercialization in Japan** - **Launches global expansion of ‘Perso Interactive,’ a fully integrated AI human solution combining API, SDK, and hardware** - **CEO Sangwon Chung highlights real-world impact of agentic AI and human interfaces to capture global markets** TOKYO, Feb. 12, 2026 /PRNewswire/ — **ESTsoft**, a leading AI service provider, announced that it has signed a memorandum of understanding (MOU) with **NTT**, Japan’s largest telecommunications company and a key partner in the transportation industry, and **Nihon Kotsu**, one of Japan’s most prominent taxi operators, to introduce its real-time conversational AI human service, **Perso Interactive**, into Japanese taxis. [ ![A photo from the MOU signing ceremony held at the NTT Media Supply headquarters in Japan. (From right) Sangwon Chung, CEO of ESTsoft; Futoshi Sawa, CEO of Nihon Kotsu; Michinari Imae, Director of NTT Media Supply; and Teruo Suyama, CEO of Uni Electronics. (Courtesy of ESTsoft)](https://mma.prnasia.com/media2/2902774/image.jpg?p=medium600 "A photo from the MOU signing ceremony held at the NTT Media Supply headquarters in Japan. (From right) Sangwon Chung, CEO of ESTsoft; Futoshi Sawa, CEO of Nihon Kotsu; Michinari Imae, Director of NTT Media Supply; and Teruo Suyama, CEO of Uni Electronics. (Courtesy of ESTsoft)") ](https://mma.prnasia.com/media2/2902774/image.html) A photo from the MOU signing ceremony held at the NTT Media Supply headquarters in Japan. (From right) Sangwon Chung, CEO of ESTsoft; Futoshi Sawa, CEO of Nihon Kotsu; Michinari Imae, Director of NTT Media Supply; and Teruo Suyama, CEO of Uni Electronics. (Courtesy of ESTsoft) The signing ceremony was held on February 12 at the headquarters of NTT Media Supply in Japan, attended by Sangwon Chung, CEO of ESTsoft; Michinari Imae, Director of NTT Media Supply; Futoshi Sawa, CEO of Nihon Kotsu; and Teruo Suyama, CEO of Uni Electronics, along with representatives from over 100 invited companies and members of the local press. The collaboration began as part of NTT’s initiative to develop a new in-vehicle model aimed at strengthening taxi communication environments and enhancing passenger experiences. In particular, language barriers have been identified as one of the most significant inconveniences faced by foreign tourists traveling in Japan, as highlighted by surveys ([Link](https://www.mlit.go.jp/kankocho/news08_00022.html)) conducted by the Japan Tourism Agency. ESTsoft and its partners aim to address this challenge through AI-powered solutions. Under the agreement, the companies are working toward providing foreign tourists with AI human–based services, including real-time interpretation, tourism information, and restaurant recommendations. Nihon Kotsu joins the initiative as the operating partner, enabling real-world validation and scalability through on-the-ground taxi operations. ESTsoft established the collaboration framework together with its Japanese partner, Uni Electronics, which has played a key role in accelerating local coordination and execution. Within this partnership structure, ESTsoft will lead the proof-of-concept (PoC) project and future commercialization efforts centered on its real-time conversational AI human service, Perso Interactive. The PoC will run for approximately two months, from February 2 to March 27, 2026. During this period, Perso Interactive will be installed and operated in taxis serving areas near Kinosaki Onsen Station in Japan. Feedback and usage data from both drivers and passengers will be collected to comprehensively evaluate user behavior, response, and overall usability in real operating environments. Through this collaboration, ESTsoft plans to offer Perso Interactive as a complete, tablet-based solution that integrates APIs, SDKs, and hardware, accelerating its global expansion in the tourism sector. The company will first focus on the Japanese market, using the taxi PoC as a starting point to expand service deployment to major tourist destinations, large shopping malls, and other offline venues. The rollout will begin in the Kansai region, expand to the Kanto region, and ultimately extend nationwide across Japan. In addition, the know-how gained through the PoC and subsequent expansion will be applied to building a nationwide AX (AI transformation) ecosystem. ESTsoft expects this experience to further strengthen its competitiveness in the proprietary AI foundation model project, in which it participates as part of Korea’s National AI Flagship Project. "**This collaboration will serve as a representative real-world case demonstrating the tangible value of Perso Interactive in the global tourism industry,**" said Sangwon Chung, CEO of ESTsoft. "**We also plan to showcase the Perso Interactive collaboration with NTT at MWC this March, further expanding our partnerships with global telecommunications operators.**" Perso Interactive has already gained recognition both domestically and internationally for its innovation and versatility. At **CES 2026**, ESTsoft unveiled an AI promoter in collaboration with **Samsung Electronics**, and the service was used to welcome global visitors at the Gyeongju APEC summit. The **International Telecommunication Union** (ITU) recognized its innovation by selecting it for the "AI for Good" initiative. In Korea, ESTsoft is currently working with **Daewoo E&C** to introduce the service in apartment complexes and continues its collaboration with **KT**. Adoption is also rapidly expanding across retail, various industrial sites, and educational facilities such as libraries. [Source link ](http://www.prnasia.com/story/archive/4886668_CN86668_0?rand=89749) ``` This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network ``` ##### You May Also Like [](https://thailandbusinessnews.net/press-release/futureceuticals-inc-and-global-calcium-pvt-ltd-announce-strategic-partnership/) ## FutureCeuticals, Inc. and Global Calcium Pvt., Ltd. Announce Strategic Partnership MOMENCE, Ill., Nov. 25, 2024 /PRNewswire/ — FutureCeuticals, Inc. and Global Calcium Pvt.,… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - November 25, 2024 [](https://thailandbusinessnews.net/press-release/steel-architectural-awards-asean-2026-launches-to-champion-timeless-design-across-asean/) ![Steel Architectural Awards ASEAN 2026 launches to champion timeless design across ASEAN](https://i0.wp.com/mma.prnasia.com/media2/2832986/STEELA_4.jpg?resize=260%2C140&ssl=1 "Steel Architectural Awards ASEAN 2026 launches to champion timeless design across ASEAN") - [Press Release](https://thailandbusinessnews.net/category/press-release/) ## Steel Architectural Awards ASEAN 2026 launches to champion timeless design across ASEAN SINGAPORE, Dec. 1, 2025 /PRNewswire/ — The Steel Architectural Awards ASEAN 2026… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - December 1, 2025 [](https://thailandbusinessnews.net/press-release/agilent-and-nanyang-technological-universitys-newri-sign-agreement-to-enhance-water-contaminant-research-in-singapore/) ![Agilent and Nanyang Technological University's NEWRI Sign Agreement to Enhance Water Contaminant Research in Singapore](https://i0.wp.com/r2.thailandbusinessnews.net/2025/07/Agilent_NTI.jpg?resize=260%2C140&ssl=1 "Agilent and Nanyang Technological University's NEWRI Sign Agreement to Enhance Water Contaminant Research in Singapore") - [Press Release](https://thailandbusinessnews.net/category/press-release/) ## Agilent and Nanyang Technological University's NEWRI Sign Agreement to Enhance Water Contaminant Research in Singapore SINGAPORE, July 29, 2025 /PRNewswire/ — Agilent Technologies Inc. (NYSE: A) announced the recent… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - July 29, 2025 ##### Most Read - [![Chubb Wealth Debuts Evergreen Private Markets Fund Series with S64](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/chubb-wealth-debuts-evergreen-private-markets-fund-series-with-s64/ "Chubb Wealth Debuts Evergreen Private Markets Fund Series with S64") [Chubb Wealth Debuts Evergreen Private Markets Fund Series with S64](https://thailandbusinessnews.net/press-release/chubb-wealth-debuts-evergreen-private-markets-fund-series-with-s64/ "Chubb Wealth Debuts Evergreen Private Markets Fund Series with S64") - [![Adecco Group announces Salesforce's Agentforce Coworker rollout across 40 countries](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/adecco-group-announces-salesforces-agentforce-coworker-rollout-across-40-countries/ "Adecco Group announces Salesforce's Agentforce Coworker rollout across 40 countries") [Adecco Group announces Salesforce's Agentforce Coworker rollout across 40 countries](https://thailandbusinessnews.net/press-release/adecco-group-announces-salesforces-agentforce-coworker-rollout-across-40-countries/ "Adecco Group announces Salesforce's Agentforce Coworker rollout across 40 countries") - [![INVT to Showcase Power and Liquid-Cooling Solutions for Data Center Modernization at Data Centre World Asia 2026](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/invt-to-showcase-power-and-liquid-cooling-solutions-for-data-center-modernization-at-data-centre-world-asia-2026/ "INVT to Showcase Power and Liquid-Cooling Solutions for Data Center Modernization at Data Centre World Asia 2026") [INVT to Showcase Power and Liquid-Cooling Solutions for Data Center Modernization at Data Centre World Asia 2026](https://thailandbusinessnews.net/press-release/invt-to-showcase-power-and-liquid-cooling-solutions-for-data-center-modernization-at-data-centre-world-asia-2026/ "INVT to Showcase Power and Liquid-Cooling Solutions for Data Center Modernization at Data Centre World Asia 2026") - [![JBD Launches the "Roadrunner" Platform: MicroLED Microdisplays with 2.5-μm Pixel Pitch](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/jbd-launches-the-roadrunner-platform-microled-microdisplays-with-2-5-%ce%bcm-pixel-pitch/ "JBD Launches the "Roadrunner" Platform: MicroLED Microdisplays with 2.5-μm Pixel Pitch") [JBD Launches the "Roadrunner" Platform: MicroLED Microdisplays with 2.5-μm Pixel Pitch](https://thailandbusinessnews.net/press-release/jbd-launches-the-roadrunner-platform-microled-microdisplays-with-2-5-%ce%bcm-pixel-pitch/ "JBD Launches the "Roadrunner" Platform: MicroLED Microdisplays with 2.5-μm Pixel Pitch") - [![Triton Uranium Advances Atlas Project, Reports Exploration Target of 46.56 Million Pounds of Uranium](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/triton-uranium-advances-atlas-project-reports-exploration-target-of-46-56-million-pounds-of-uranium/ "Triton Uranium Advances Atlas Project, Reports Exploration Target of 46.56 Million Pounds of Uranium") [Triton Uranium Advances Atlas Project, Reports Exploration Target of 46.56 Million Pounds of Uranium](https://thailandbusinessnews.net/press-release/triton-uranium-advances-atlas-project-reports-exploration-target-of-46-56-million-pounds-of-uranium/ "Triton Uranium Advances Atlas Project, Reports Exploration Target of 46.56 Million Pounds of Uranium") - [![Vietnam Emerges as ASEAN Growth Leader as Hiring Expands and AI Shapes Career Decisions, Reeracoen Survey Finds](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/vietnam-emerges-as-asean-growth-leader-as-hiring-expands-and-ai-shapes-career-decisions-reeracoen-survey-finds/ "Vietnam Emerges as ASEAN Growth Leader as Hiring Expands and AI Shapes Career Decisions, Reeracoen Survey Finds") [Vietnam Emerges as ASEAN Growth Leader as Hiring Expands and AI Shapes Career Decisions, Reeracoen Survey Finds](https://thailandbusinessnews.net/press-release/vietnam-emerges-as-asean-growth-leader-as-hiring-expands-and-ai-shapes-career-decisions-reeracoen-survey-finds/ "Vietnam Emerges as ASEAN Growth Leader as Hiring Expands and AI Shapes Career Decisions, Reeracoen Survey Finds") ##### Subscribe via Email Enter your email address to subscribe and receive notifications of new posts by email. Email Address Subscribe [](https://thailandbusinessnews.net/press-release/a-robust-adjusted-ebit-margin-of-18-8-driven-by-solid-organic-revenue-growth-of-7-4/) ![A robust adjusted EBIT margin of 18.8%, driven by solid organic revenue growth of 7.4%](https://i0.wp.com/mmx.prnasia.com/media/MS1988977/VBD_01.jpg?resize=260%2C140&ssl=1 "A robust adjusted EBIT margin of 18.8%, driven by solid organic revenue growth of 7.4%") ## A robust adjusted EBIT margin of 18.8%, driven by solid organic revenue growth of 7.4% PARIS, Sept. 18, 2026 /PRNewswire/ — Virbac Headquarters, Carros, France H1… [](https://thailandbusinessnews.net/press-release/tdh-holdings-announces-its-annual-general-meeting-of-shareholders-will-be-held-on-november-10-2026/) ## TDH Holdings Announces its Annual General Meeting of Shareholders will be Held on November 10, 2026 BEIJING, Sept. 18, 2026 /PRNewswire/ — TDH Holdings, Inc. (NASDAQ: PETZ)… [](https://thailandbusinessnews.net/press-release/advancion-releases-2025-sustainability-report-safe-by-choice-sustainable-by-design/) ## ADVANCION RELEASES 2025 SUSTAINABILITY REPORT: "SAFE BY CHOICE. SUSTAINABLE BY DESIGN." Advancion’s fifth annual report highlights the Company’s progress in… [](https://thailandbusinessnews.net/press-release/aml-rightsource-recognized-with-cobrasight-award-for-digital-asset-compliance-expertise/) ![AML RightSource Recognized with CobraSight Award for Digital Asset Compliance Expertise](https://i0.wp.com/mmx.prnasia.com/media/MS1556422/AML-RightSource-Logo.jpg?resize=260%2C140&ssl=1 "AML RightSource Recognized with CobraSight Award for Digital Asset Compliance Expertise") ## AML RightSource Recognized with CobraSight Award for Digital Asset Compliance Expertise Industry recognition highlights AML RightSource’s expertise in helping…