Coca-Cola's World Cup AI Avatar Showcases Brand's Cutting-edge AI Innovation - Thailand PR News - [Banking](https://thailandbusinessnews.net/category/banking/) - [Companies](https://thailandbusinessnews.net/category/companies/) - [Economy](https://thailandbusinessnews.net/category/economy/) - [Press Releases](https://thailandbusinessnews.net/category/press-release/) - [PR Newswire](https://thailandbusinessnews.net/pr-newswire-updates/) - [Tech](https://thailandbusinessnews.net/category/tech/) - [Tourism](https://thailandbusinessnews.net/category/tourism/) - [Press Release](https://thailandbusinessnews.net/category/press-release/) # Coca-Cola's World Cup AI Avatar Showcases Brand's Cutting-edge AI Innovation ##### Up next ###### [Global Times: Chinese sci-fi writer brings Chaoshan culture to the cosmos](https://thailandbusinessnews.net/press-release/global-times-chinese-sci-fi-writer-brings-chaoshan-culture-to-the-cosmos/) Published on 24 June 2026 ##### Author ##### [ CISION PRNewswire ](https://thailandbusinessnews.net/author/cision/) ##### Tags - [PRNewswire](https://thailandbusinessnews.net/tag/prnewswire/) BEIJING, June 24, 2026 /PRNewswire/ — During the 2026 FIFA World Cup, Coca-Cola China launched a new sports marketing campaign featuring a real-time interactive AI avatar of Chinese football icon Fan Zhiyi alongside a World Cup-themed AIGC creative film. Developed in collaboration with Baidu Yijing, Baidu’s multi-agent AI avatar platform, the campaign delivers immersive, AI-powered fan engagement experiences. [![Interactive Page of Fan Zhiyi AI Avatar](https://mmx.prnasia.com/media/MS1871824/0d4b54574deb4130836410f5b0fed71f.jpg?id=OA2731700&p=medium600 "Interactive Page of Fan Zhiyi AI Avatar")](https://mmx.prnasia.com/media/MS1871824/0d4b54574deb4130836410f5b0fed71f.jpg?id=OA2731700&p=medium600) Interactive Page of Fan Zhiyi AI Avatar The Fan Zhiyi AI avatar represents a new generation of interactive AI companions designed for live sports viewing. Powered by Baidu Yijing’s advanced AI technologies, the avatar is available 24/7 and supports low-latency, real-time conversations with fans. Recreating Fan’s likeness, expressions and voice with remarkable fidelity, it allows users to discuss match action, exchange football insights and engage in authentic conversations throughout the tournament. Unlike traditional virtual characters that rely on pre-programmed content, the avatar offers a dynamic and continuously available experience, bringing fans closer to the game in a new way. While many World Cup-themed AI marketing activations have focused primarily on AI-generated content, Coca-Cola China’s campaign brings together both an AIGC-powered creative film and a virtual football ambassador. The initiative demonstrates how AI can support not only content creation but also consumer engagement at scale. By enabling around-the-clock interactions, the technology helps overcome the scheduling, location and availability constraints traditionally associated with celebrity-led campaigns. Without requiring a spokesperson’s ongoing live participation, the avatar can engage with fans at any time, creating an always-on engagement model that extends the reach of celebrity-led campaigns while enabling deeper consumer engagement and lasting audience relationships. By moving beyond conventional endorsement models, the campaign redefines how celebrity ambassadors can engage with audiences in digital environments, offering a new model for AI-powered marketing in the FMCG sector. [Source link ](http://www.prnasia.com/story/archive/4991055_AE91055_0?rand=89749) ``` This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network ``` ##### You May Also Like [](https://thailandbusinessnews.net/press-release/dekra-successfully-showcases-cutting-edge-safety-and-innovation-at-elecrama-2025/) ## DEKRA Successfully Showcases Cutting-Edge Safety and Innovation at ELECRAMA 2025 NEW DELHI, March 4, 2025 /PRNewswire/ — DEKRA has successfully concluded its… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - March 4, 2025 [](https://thailandbusinessnews.net/press-release/nvidia-ceo-jensen-huang-awarded-2026-ieee-medal-of-honor-technologys-most-prestigious-recognition/) ## NVIDIA CEO Jensen Huang Awarded 2026 IEEE Medal of Honor, Technology's Most Prestigious Recognition PISCATAWAY, N.J., Jan. 7, 2026 /PRNewswire/ — IEEE, the world’s largest technical professional… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - January 7, 2026 [](https://thailandbusinessnews.net/press-release/ibm-and-dallara-to-advance-ai-and-quantum-powered-design-for-high-performance-vehicles/) ![IBM and Dallara to Advance AI and Quantum-Powered Design for High-Performance Vehicles](https://i0.wp.com/mma.prnasia.com/media2/2969315/IBM_and_Dallara_CFD_vs_GIST_modeling.jpg?resize=260%2C140&ssl=1 "IBM and Dallara to Advance AI and Quantum-Powered Design for High-Performance Vehicles") - [Press Release](https://thailandbusinessnews.net/category/press-release/) ## IBM and Dallara to Advance AI and Quantum-Powered Design for High-Performance Vehicles IBM and Dallara are collaborating on the development of new physics-based AI… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - April 30, 2026 ##### Most Read - [![Green Empowerment, Low-Carbon Symbiosis: Beijing Green Development Forum 2026 Grandly Opens at Beijing Municipal Administrative Center](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/green-empowerment-low-carbon-symbiosis-beijing-green-development-forum-2026-grandly-opens-at-beijing-municipal-administrative-center/ "Green Empowerment, Low-Carbon Symbiosis: Beijing Green Development Forum 2026 Grandly Opens at Beijing Municipal Administrative Center") [Green Empowerment, Low-Carbon Symbiosis: Beijing Green Development Forum 2026 Grandly Opens at Beijing Municipal Administrative Center](https://thailandbusinessnews.net/press-release/green-empowerment-low-carbon-symbiosis-beijing-green-development-forum-2026-grandly-opens-at-beijing-municipal-administrative-center/ "Green Empowerment, Low-Carbon Symbiosis: Beijing Green Development Forum 2026 Grandly Opens at Beijing Municipal Administrative Center") - [![China's Green Industries Take Center Stage at the China-ASEAN Expo as Cooperation in Energy, Power and New Energy Vehicles Enters a New Phase](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/chinas-green-industries-take-center-stage-at-the-china-asean-expo-as-cooperation-in-energy-power-and-new-energy-vehicles-enters-a-new-phase/ "China's Green Industries Take Center Stage at the China-ASEAN Expo as Cooperation in Energy, Power and New Energy Vehicles Enters a New Phase") [China's Green Industries Take Center Stage at the China-ASEAN Expo as Cooperation in Energy, Power and New Energy Vehicles Enters a New Phase](https://thailandbusinessnews.net/press-release/chinas-green-industries-take-center-stage-at-the-china-asean-expo-as-cooperation-in-energy-power-and-new-energy-vehicles-enters-a-new-phase/ "China's Green Industries Take Center Stage at the China-ASEAN Expo as Cooperation in Energy, Power and New Energy Vehicles Enters a New Phase") - [![Hotel & Shop Plus 2027: Seamless Synergy across Design, Sustainability, Digitalization](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/hotel-shop-plus-2027-seamless-synergy-across-design-sustainability-digitalization/ "Hotel & Shop Plus 2027: Seamless Synergy across Design, Sustainability, Digitalization") [Hotel & Shop Plus 2027: Seamless Synergy across Design, Sustainability, Digitalization](https://thailandbusinessnews.net/press-release/hotel-shop-plus-2027-seamless-synergy-across-design-sustainability-digitalization/ "Hotel & Shop Plus 2027: Seamless Synergy across Design, Sustainability, Digitalization") - [![S2S China Announces 2026 Finalists, Ten Standout Teams Set to Pitch Global Investors at Westlake University](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/s2s-china-announces-2026-finalists-ten-standout-teams-set-to-pitch-global-investors-at-westlake-university/ "S2S China Announces 2026 Finalists, Ten Standout Teams Set to Pitch Global Investors at Westlake University") [S2S China Announces 2026 Finalists, Ten Standout Teams Set to Pitch Global Investors at Westlake University](https://thailandbusinessnews.net/press-release/s2s-china-announces-2026-finalists-ten-standout-teams-set-to-pitch-global-investors-at-westlake-university/ "S2S China Announces 2026 Finalists, Ten Standout Teams Set to Pitch Global Investors at Westlake University") - [![Insta360 Opens First Flagship Store Outside Asia In New York's Times Square Amid Global Retail Expansion](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/insta360-opens-first-flagship-store-outside-asia-in-new-yorks-times-square-amid-global-retail-expansion/ "Insta360 Opens First Flagship Store Outside Asia In New York's Times Square Amid Global Retail Expansion") [Insta360 Opens First Flagship Store Outside Asia In New York's Times Square Amid Global Retail Expansion](https://thailandbusinessnews.net/press-release/insta360-opens-first-flagship-store-outside-asia-in-new-yorks-times-square-amid-global-retail-expansion/ "Insta360 Opens First Flagship Store Outside Asia In New York's Times Square Amid Global Retail Expansion") - [![Qatar Foundation - Wilton Park Dialogue Calls for Global Action to Drive Social Development Through Sport](https://secure.gravatar.com/avatar/96e712b5408b51145de772098c3ff3417ce8a11555b7c388d84204c5769f5631?s=40&d=blank&r=g)](https://thailandbusinessnews.net/press-release/qatar-foundation-wilton-park-dialogue-calls-for-global-action-to-drive-social-development-through-sport/ "Qatar Foundation - Wilton Park Dialogue Calls for Global Action to Drive Social Development Through Sport") [Qatar Foundation - Wilton Park Dialogue Calls for Global Action to Drive Social Development Through Sport](https://thailandbusinessnews.net/press-release/qatar-foundation-wilton-park-dialogue-calls-for-global-action-to-drive-social-development-through-sport/ "Qatar Foundation - Wilton Park Dialogue Calls for Global Action to Drive Social Development Through Sport") ##### Subscribe via Email Enter your email address to subscribe and receive notifications of new posts by email. Email Address Subscribe [](https://thailandbusinessnews.net/press-release/share-buybacks-in-ericsson-during-the-period-september-14-september-18-2026/) ## Share buybacks in Ericsson during the period September 14 – September 18, 2026 STOCKHOLM, Sept. 21, 2026 /PRNewswire/ — During the period September 14 –… [](https://thailandbusinessnews.net/press-release/asmax-at-cimamotor-2026-rethinking-what-a-motorcycle-intercom-should-be/) ## ASMAX at CIMAMotor 2026: Rethinking What a Motorcycle Intercom Should Be CHONGQING, China, Sept. 21, 2026 /PRNewswire/ — ASMAX signaled a new era… [](https://thailandbusinessnews.net/press-release/year-end-sourcing-drives-october-china-shenzhen-gift-fair/) ![Year-End Sourcing Drives October China (Shenzhen) Gift Fair](https://i0.wp.com/mmx.prnasia.com/media/MS1816426/RX-Huabo-Logo.jpg?resize=260%2C140&ssl=1 "Year-End Sourcing Drives October China (Shenzhen) Gift Fair") ## Year-End Sourcing Drives October China (Shenzhen) Gift Fair SHENZHEN, China, Sept. 21, 2026 /PRNewswire/ — From October 20 to 23,… [](https://thailandbusinessnews.net/press-release/historic-no-1-shopping-center-lights-up-nanjing-road/) ![Historic No.1 Shopping Center Lights Up Nanjing Road](https://i0.wp.com/mmx.prnasia.com/media/MS1992330/20260921002855EDT_image_1.jpg?resize=260%2C140&ssl=1 "Historic No.1 Shopping Center Lights Up Nanjing Road") ## Historic No.1 Shopping Center Lights Up Nanjing Road SHANGHAI, Sept. 21, 2026 /PRNewswire/ — "The One Land" Light Show of…