AI, innovation and culture help China's gaming industry gain global appeal: China Daily editorial - Thailand PR News - [Banking](https://thailandbusinessnews.net/category/banking/) - [Companies](https://thailandbusinessnews.net/category/companies/) - [Economy](https://thailandbusinessnews.net/category/economy/) - [Press Releases](https://thailandbusinessnews.net/category/press-release/) - [PR Newswire](https://thailandbusinessnews.net/pr-newswire-updates/) - [Tech](https://thailandbusinessnews.net/category/tech/) - [Tourism](https://thailandbusinessnews.net/category/tourism/) - [Press Release](https://thailandbusinessnews.net/category/press-release/) # AI, innovation and culture help China's gaming industry gain global appeal: China Daily editorial ##### Up next ![HTX Ventures Annual Review and Outlook: Regulatory Clarity, Asset Tokenization, and Institutional Adoption Resonate](https://i0.wp.com/mma.prnasia.com/media2/2391903/image_ID__Logo.jpg?resize=200%2C110&ssl=1 "HTX Ventures Annual Review and Outlook: Regulatory Clarity, Asset Tokenization, and Institutional Adoption Resonate") [](https://thailandbusinessnews.net/press-release/htx-ventures-annual-review-and-outlook-regulatory-clarity-asset-tokenization-and-institutional-adoption-resonate/) ###### [HTX Ventures Annual Review and Outlook: Regulatory Clarity, Asset Tokenization, and Institutional Adoption Resonate](https://thailandbusinessnews.net/press-release/htx-ventures-annual-review-and-outlook-regulatory-clarity-asset-tokenization-and-institutional-adoption-resonate/) Published on 28 January 2026 ##### Author ##### [ CISION PRNewswire ](https://thailandbusinessnews.net/author/cision/) ##### Tags - [PRNewswire](https://thailandbusinessnews.net/tag/prnewswire/) BEIJING, Jan. 28, 2026 /PRNewswire/ — China’s gaming industry has emerged as a major force on the global stage in recent years, built on a strong domestic market and driven by technological innovation, cultural integration and globalization. China is already the world’s largest gaming market, with domestic sales surpassing 325 billion yuan ($46.8 billion) in 2024. By mid-2025, the number of domestic Chinese game users reached around 679 million, and overseas sales of self-developed games exceeded $9.5 billion, up 11.07 percent year-on-year. A report by AppsFlyer, a mobile attribution and marketing analytics platform, highlighted that Chinese gaming companies accounted for 35 percent of global spending to attract new users, a 22 percent increase from the previous year. Creative output also expanded rapidly, with top advertisers producing 2,400 to 2,600 creative variations per quarter, up 25 to 30 percent year-on-year. Beyond advertising, Chinese companies have significantly increased investment in research and development, placing themselves at the forefront of global technological innovation. The rapid adoption of artificial intelligence in gaming, e-commerce, social media and marketing reflects China’s broader progress in cutting-edge technologies, enabling developers to create unique gaming experiences that resonate globally. A key factor in the industry’s success is the integration of Chinese culture into games. Titles such as Honor of Kings and Black Myth: Wukong leverage Chinese mythology and cultural elements, creating experiences that appeal to diverse audiences while promoting cross-cultural understanding. Chinese games are now available in over 100 countries and regions, demonstrating the global appeal of culturally rich digital entertainment. AI has also played a role in tapping into China’s cultural resources and talent, enhancing creative output and storytelling. The gaming industry’s growth supports China’s broader economic goals by contributing to digital trade and creating employment opportunities. The development of a comprehensive industry chain, supported by favorable policies that emphasize the importance of cultural industries and the need to build a strong public cultural service system, promotes the sector’s sustainable growth. Games have become a new global language, facilitating cultural exchange and understanding. The progress of China’s gaming industry significantly enhances the country’s soft power. As digital cultural carriers, Chinese games offer interactive experiences that engage players as interpreters of different cultures. By reaching a broader audience, these games contribute to a greater appreciation of Chinese cultural heritage and values. [Source link ](http://www.prnasia.com/story/archive/4873282_AE73282_0?rand=89749) ``` This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network ``` ##### You May Also Like [](https://thailandbusinessnews.net/press-release/aker-horizons-asa-invitation-to-presentation-of-fourth-quarter-results-2024/) ## Aker Horizons ASA: Invitation to presentation of fourth-quarter results 2024 FORNEBU, Norway, Feb. 6, 2025 /PRNewswire/ — Aker Horizons (OSE: AKH) will publish its… - [CISION PRNewswire](https://thailandbusinessnews.net/author/cision/ "View all posts by CISION PRNewswire") - February 6, 2025 [](https://thailandbusinessnews.net/press-release/otis-appoints-nicolas-lopez-president-asia-pacific-2/) ![Otis Appoints Nicolas Lopez President, Asia Pacific](https://i0.wp.com/mma.prnasia.com/media2/2921984/Nicolas_Lopez_President_Otis_Asia_Pacific.jpg?resize=260%2C140&ssl=1 "Otis Appoints Nicolas Lopez President, Asia Pacific") - [Press Release](https://thailandbusinessnews.net/category/press-release/) ## Otis Appoints Nicolas Lopez President, Asia Pacific SINGAPORE, March 2, 2026 /PRNewswire/ — Otis Worldwide Corporation (NYSE: OTIS), the… - 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