The Tourism Authority of Thailand (TAT) has partnered with BDEAL Co., Ltd. to organize the Thailand World EDM Music Creator Challenge, a global competition that aims to promote Thai cultural export and tourism through EDM music. The competition invites music creators from around the world to compete in creating EDM music under the topic of “Miracle Thailand,” with a cash prize of 300,000 baht and a travel package to Thailand up for grabs. This initiative uses soft power and EDM to showcase the unique aspects of Thai culture such as food, film, design, martial arts, traditions, and hospitality. The competition process involves registering through the official website, creating an audiovisual EDM creation, and uploading it to various channels for viewing and judging. The competition is expected to attract popular artists, new creators, and music enthusiasts, and is predicted to generate at least 30,000,000 views for Thailand.