Business

Chiang Mai was named the top city in Asia and second globally in Travel + Leisure’s 2025 World’s Best Awards, celebrated for its culture and scenery. Bangkok ranked third in Asia for its dynamic atmosphere, while Phuket and Ko Samui were recognized as top Asian islands, highlighting Thailand’s diverse travel appeal.

The Tourism Authority of Thailand and Fastwork launched the Workation Paradise Season 3 campaign to attract digital nomads, promoting income distribution and cultural preservation. The initiative, part of the 2025 tourism year, offers discounts at over 200 venues. It emphasizes work-life balance, targeting 39 million visitors and over 3 trillion Baht in revenue.