Trip.com Group launched the Asia Live Streaming Centre in Bangkok, enhancing marketing strategies to showcase Thailand’s tourism through daily livestreams, connecting partners and consumers in the travel industry.
BANGKOK, Thailand, Aug. 16, 2024 /PRNewswire/ — Trip.com Group, a leading global travel service provider, today unveiled its Asia Live Streaming Centre in the company’s Bangkok office. The opening event was hosted with the participation of representatives from the Tourism Authority of Thailand and business partners. The new livestreaming centre will facilitate daily content to showcase Thailand’s tourism offerings.
The launch of the Asia Live Streaming Centre marks a significant expansion of the Group’s content marketing strategies. It aims to bring the best travel inspiration and deals to adventurers via livestreaming, revolutionising the way partners and consumers connect to boost the tourism industry.
“We are pleased to have the Tourism Authority of Thailand and business partners witness this milestone with us today, as we collaborate closely to showcase and offer the best travel experiences for our users,” said Bo Sun, Chief Marketing Officer, Trip.com Group. “The new livestreaming centre aims to capitalise on Thailand’s active social media user base and status as a top travel destination in the region. The move has the potential to elevate travel in the Asia region to new heights, as we leverage the power of livestreaming to engage with passionate travellers.”
The Asia Live Streaming Centre will serve as the Group’s regional hub, broadcasting daily content in Thai on the social media channels of Trip.com Thailand in the first phase, and subsequently in English for international audiences. The Group plans to partner with hotels, local attractions and businesses in Thailand to showcase various travel products and deals. The livestream will focus on high-quality products, including the offerings listed on our Trip.Best[1], a ranking list on Trip.com that…
