Thailand’s service economy is expanding rapidly with businesses increasingly depending on digital solutions to maintain competitiveness and optimize operations.
Being nimble, efficient, and responsive to consumer expectations is more important now than ever before. This is where digital transformation becomes critical. Service-based organizations that use digital marketing techniques and online management solutions may greatly boost client engagement and overall efficiency.
Laundry services, spas, hotels, restaurants, delivery companies, and other service providers must now embrace digital transformation. Phoenix Media has been at the forefront of helping Thai service companies thrive by enhancing their online presence via digital marketing, automation, and data-driven strategies.
The Impact of Digital Marketing on Thailand’s Service Sector
Digital marketing has transformed how businesses interact with their customers. Thailand’s digital ad expenditure surpassed 30 billion Thai baht last year, indicating a continued push toward online engagement. Service-based companies, in particular, are taking advantage of this trend to increase exposure and attract new consumers.
For example, businesses that do laundry services in Thailand have seen notable improvements through digital ad campaigns. Phoenix Media has run successful Google Ad campaigns for service companies, with cost per clicks (CPCs) as low as 4 THB for Thai-language advertising and roughly 14 THB for English-language advertisements, making it a cost-effective option to reach both local and expat audiences.
The cost per acquisition (CPA) for these campaigns may be as low as 16 THB for Thai-language promotions, proving how effective digital advertising can be when combined with the correct strategies.
Using Data to Drive Efficiency
One of the most significant benefits of digital marketing is the ability to use data to make better informed choices. Phoenix Media uses this data to fine-tune campaigns for clients, enabling them to optimize…
