Bangkok Bank sells life insurance online by joining AIA Thailand to launch “Be Together For You” – life and health insurance designed to serve personalized, individual needs. It is easy to buy via the Bangkok Bank Mobile Banking app with the product offering high coverage and affordable premiums. Each insurance package is tailored for each customer with coverage for life, accidents, daily compensation, critical illnesses and total permanent disability.
Bangkok Bank Executive Vice President Prassanee Ouiyamaphan said that the Bank continues to develop the Bangkok Bank Mobile Banking app to be a platform that is friendly, accessible and understanding of users under the “Same, same but different because we understand you better” concept. Recently, the Bank joined AIA Thailand to launch the “Be Together For You” online insurance which focuses on studying and understanding the needs of each group of customers to be able to offer life insurance products in the form and sum assured that are suitable for the needs of each individual customer while providing greater convenience of purchasing life insurance quickly without having to go to the branch.
“The young generation is familiar with online shopping and wants greater convenience, so this group of customers does not like using the service at the branch. Therefore, we have integrated the purchase of insurance into our mobile banking service in line with the current trends, with the suitable form of coverage that meets the needs of customers in each age group. Customers can make purchase decisions and transactions with affordable premiums conveniently. At the same time, if customers have questions or problems in making the transaction, they can press the menu on the mobile banking screen to call Bualuang Phone staff immediately.
“Aside from being a channel for users to conveniently purchase insurance online, the Bangkok Bank Mobile Banking app has continually added new features to the platform including various loan products such as home loans, business loans for SME as well as applying for or freezing credit cards by yourself. The aim is to expand the user base to new target groups that are familiar with making transactions via digital channels such as e-commerce business and SME business owners while supporting or partnering with lifestyle platforms that the new generation is interested in, such as online games. It is expected that mobile banking users of the Bank will increase to 14 million by the end of this year. Currently, there are approximately 11 million active users out of a total of 17 million deposit accounts,” said Mrs. Prassanee.
Bangkok Bank Executive Vice President Pornpimon Trongtiengdham said that understanding the needs of target customers is the priority at Bangkok Bank. Therefore, the Bank has offered the distinctive feature of the “Be Together For You” life insurance service by carefully analyzing the needs of each target customer group. At the same time, customers in each group tend to require different types of life insurance and health coverage. It can be said that “Be Together For You” is a product that serves personalized, individual needs. The key is to design a simple, hassle-free purchase process, and once purchased, you will receive immediate protection.
The target group of the “Be Together For You” online life insurance is people aged between 25-55 years old. Each age group will be offered different insurance packages and premiums to suit their needs that differ by each stage of life with communication messages via the Bangkok Bank Mobile Banking app that are tailored to align with the interests and concerns of each customer group. This emphasizes the Bank’s position as a trusted partner who understands and knows its customers and can offer financial service that matches their needs.
AIA Company Limited Chief Strategic Bancassurance Alliance Officer Alisa Simaroj said “Be Together For You” was developed in collaboration with Bangkok Bank to address the digital lifestyle of customers. The “Be Together For You” products consist of a life insurance policy issued up to age 80 (no dividend) and a rider with benefit in case of death from accident (ADB). The product will be customized to best suit customers with extra protection from various insurance riders ranging from the AIA CI Plus rider, the AIA HB Extra rider and the AIA TPD rider.
“The offer of an AIA life insurance product via the Bangkok Bank Mobile Banking application facilitates customers to access health and life insurance products more easily and conveniently which meets changing customer behavior. By doing this, customers can study product information and make an informed decision by themselves.”
AIA Thailand Company Limited Chief Strategy and Digital Officer Dr. Christian Roland said, “the online offer of the “Be Together For You” insurance by AIA and Bangkok Bank reinforces AIA’s leadership position in the insurance industry, as AIA is committed to developing digital technology and Topological Data Analysis to create the most benefits for customers in Thailand. Customers can truly enjoy life insurance products and services tailored to their needs. We will continue to develop digital and technological innovation to deliver the best customer experience in keeping with our commitment of Healthier, Longer, Better Lives.”
To mark the launch of this new product, Bangkok Bank is giving away free Covid-19 vaccine insurance for customers who receive the online offer and purchase the “Be Together For You” insurance from March 22 – June 30, 2022.
Customers who receive the online offer of the “Be Together For You” insurance can purchase the policy via the Bangkok Bank Mobile Banking app from today. For more information, please call Bualuang Phone 1333 or contact AIA Call Center 0 2353 8855, every day from 8:00 a.m. – 10:00 p.m.
